Regional Demand Generation Manager

27 Nov 2024
Apply

Job Overview:The Regional Demand Generation Manager is accountable for effective Demand generation leading to inventory liquidation as per business plans, effective commercialization launch of new products, maintaining and improving productivity levels of field resources and critical demand generation activities, adoption of strategic initiatives like Metamorph, ELMS, Laser farm etc. and Product Stewardship and local Liaison with key stakeholders in the regionJob Responsibilities:Product Stewardship

Be a Watchdog for counterfeits and product stewardship in the region

Orient entire team on the company product stewardship principles

Drive ACC measures in the region

Periodic updates on stewardship issues timely with the leadership

In-depth understanding of the key Brand strategies and marketing objectives and develop an execution strategy crop wise-product wise- geography wise in line with business plans

Strategic Planning

In-depth understanding of the key Brand strategies and marketing objectives and develop an execution strategy crop wise-product wise- geography wise in line with business plans

Responsible to develop & execute territory wise market development plan for the year in consultation with the concerned Sales Lead

Responsible for identifying and developing new business opportunities in the region

Responsible for MC Collateral Planning and Sample requirement Planning territory wise

Effective Planning of Budgets and monitoring progress on monthly basis

Participate in Monthly Business Meetings of the SBU and demonstrate progress and planning for the upcoming period

DG Activity

Devise key strategies for liquidation and would be accountable for achievement of liquidation targets as per business plans

Responsible for planning & implementing marketing programs in the territory

Drive and participate in key DG activities like Mega Farmer Meetings, Harvest Days, Key Influencer Meetings, Trade Meetings in core markets

Monitoring progress of execution of all other DG activities by Marketing Coordinators and MA team in the region

Always maintain updated key influencer information and provide the details for central database update

Key Influencer Management

Liaison with scientists & officials of Ag Universities, Research stations, Sugar mills and Ag.Department etc.

Drive engagement of channel in all the core market development activities to extent possible

Technology Enablers

Ensuring successful implementation of Digital tools & initiatives like Metamorph ELMS DCAP Laser Farm

Market Intelligence

Develop understanding of competitive landscape and providing insights to the leadership

Keeping track of new product launches of Competitors and provide strategic insights to the leadership

Detailed customer profile in each of the territories in the region with in-depth understanding of the customer practices

Detailed Customer Feedback, Market Trends, Product Positioning, Key Value Drivers to be provided to the leadership

Supervisory Role

Monitoring and providing guidance to the marketing coordinators & Market Ignition executives for effective execution of DG Activities

Managing Productivity of his team- Periodic assessment and evaluation of performance Coordinate with concerned MA to ensure resources are on board as per plan across the year in timely manner

Ensure timely performance reviews for his team in the region- Goal Setting, Mid-Year and Year

End Reviews

Execution of the R&RA programs in the region

Identify training needs and ensure on the job training to MC & MIEs (Technical/Job Skills)

Administrative & Reporting

Alignment on the activity plan with the MA team

Periodic update on liquidation progress crop wise and product wise

Keeping track of customer complaints and addressing them effectively

Progress Review

Monthly review with MA leadership: Resource recruitment, Planning activities, MC Collaterals progress, Feedback on quality of MA services, Budget Reconciliation/Utilization

Education and Experience

Bachelor or Master's degree in agriculture or related field

10+ years’ experience in agrochemicals/crop protection

Knowledge, Skills and Abilities

Good experience in Field Crops & crop management techniques

Understanding of agronomy and modern crop production; in particular horticultural cropping

Good experience with Agro chemicals (Insecticides, Pesticides)

Good communication -oral and written- in both English and local language.

Strong persuasive & group as well as individual customer focused selling skills

Excellent interpersonal skills

Objection management skill & Problem-solving ability

Capability to achieve sales targets, by still retaining control on the market.

Strong commercial acumen, understanding of the margin structure, conceptualizing schemes and articulating the advantages of our margins and schemes to the Dealers and Distributors

Corteva Agriscience™ is an equal opportunity employer. We are committed to boldly embracing the power of inclusion, diversity, and equity to enrich the lives of our employees and strengthen the performance of our company, while advancing equity in agriculture. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. Discrimination, harassment and retaliation are inconsistent with our values and will not be tolerated. If you require a reasonable accommodation to search or apply for a position, please visit:Accessibility Page for Contact InformationFor US Applicants: See the ‘Equal Employment Opportunity is the Law’ poster. To all recruitment agencies: Corteva does not accept unsolicited third party resumes and is not responsible for any fees related to unsolicited resumes.

Full-time
  • ID: #52962427
  • State: Indiana Usin 00000 Usin USA
  • City: Usin
  • Salary: USD TBD TBD
  • Showed: 2024-11-27
  • Deadline: 2025-01-26
  • Category: Et cetera
Apply