THE POSITIONSG 10/11We are seeking a passionate and strategic Social Media Specialist with 2+ years of experience to drive our brand presence across digital platforms. The ideal candidate thrives at the intersection of content, culture, and community, bringing creativity and data-driven insights together to deliver engaging campaigns. A strong background in motorsports or automotive culture is essential to authentically connect with our fans and customers. The preference for this position is to be based at our Lakeville, IN location, but we will also consider candidates in the Charlotte/Fort Mill Area.KEY RESPONSIBILITIESKey ResponsibilitiesSocial Media Strategy & ManagementDevelop and execute comprehensive social media strategies across paid and organic channels to grow brand awareness, engagement, and community.Manage day-to-day publishing, monitoring, and community engagement across all Hoosier social platforms.Develop and manage social media strategies for executive leadership profiles to enhance thought leadership, industry presence, and brand alignment.Oversee paid social campaigns, including audience targeting, creative direction, budget allocation, and performance optimization.Ensure a consistent voice, look, and feel across all digital touchpoints.Content Development & PartnershipsLead content planning and creation in collaboration with internal teams and external partners, ensuring messaging resonates with racing and automotive audiences.Partner with influencers, drivers, and industry stakeholders to amplify content and expand brand reach.Travel up to 30% to attend races, events, content shoots, or brand activations for real-time content capture and on-site social coverage.Analytics & OptimizationLeverage analytics tools to track KPIs, measure campaign success, and provide actionable insights for continuous improvement.Identify emerging trends, platforms, and cultural moments to position the brand as an innovative leader in motorsports.Track and analyze social-driven website traffic using analytics tools, applying insights and A/B testing to refine content, boost engagement, and improve conversions.Digital Campaigns & Website ManagementCollaborate across teams to deliver integrated digital campaigns supporting e-commerce, recruitment, and brand awareness.Maintain and update website content aligned with campaigns, events, and brand messaging, ensuring consistency with social media and optimizing for SEO and sharing.