Lead Senior Copywriter

Tired of #AgencyLife? Keep the creative energy but lose the stress as Wellmark’s Lead Senior Copywriter!Join Team Indigo at Wellmark

Searching for work-life balance with actual career benefits? Indigo is Wellmark Blue Cross and Blue Shield’s internal creative and communications agency dedicated to delivering custom campaigns to Wellmark’s largest accounts. This position offers genuine growth, leadership and creative freedom.The lead copywriter would work collaboratively with the rest of the team to consult with our external clients about their benefits challenges, then deliver recommendations for multi-touch campaigns in the client’s brand and voice. The final materials simplify health and pharmacy benefits for the reader, encourage healthy habits, and ensure they always know how to get the right care, at the right cost.

A top candidate would provide:The ability to translate complex health-related information and jargon into smart, empathetic, plain-language copy that people want to read.Impeccable writing and editing skills across tactics: long- and shortform, print and digital — and everything in between.Demonstrated success with developing creative themes, taglines, and concepts that can drive entire campaigns.The ability to research, learn, and digest new and complicated information quickly. (Insurance knowledge is a plus but not a must.)A passion for looking out for the interests of the reader. You care deeply about their ability to understand what is being said so they can make the best health decisions possible for themselves and their families.Curiosity around health care trends and what could be the resulting communications solutions.A strategic mindset for collaborating with account managers to identify and recommend client-specific content strategy.A creative mindset for collaborating with graphic designers from concept to execution.Strong prooing, pitching, presenting, and time-management skills.Confidence in building rapport with clients and nurturing good working relationships.Experience mentoring writers.