Marketing Data Analyst

Join Wellmark as a Marketing Data Analyst to inform and measure marketing strategies and investments.Wellmark is seeking a Marketing Data Analyst to enhance how we measure and optimize marketing campaign investments and return. In this role, you'll help strengthen our marketing analytics discipline by defining measurement plans, developing dashboards, analyzing audience behaviors and tracking and reporting campaign performance across digital and offline channels. This marketing analytics role will inform decisions, optimize resources, and quantify marketing return. To succeed, you’ll need expertise in marketing measurement, campaign tracking, testing methodologies and data visualization. Proficiency in Google Analytics, Power BI, and Adobe Customer Journey Analytics is key, along with the ability to translate complex data into actionable insights. You are strategic, curious, and comfortable collaborating with teams new to data-driven decision-making, helping shape a vital discipline for our Marketing team. Ready to make an impact? Join us at Wellmark.