Manager, Analytics

WHAT DOES A MANGER, ANALYTICS DO?The Manager, Analytics analyzes data from multiple marketing channels, such as web, email and media to uncover insights and develop actionable recommendations. Under the guidance of senior members of the analytics team, this position is responsible for measuring pharmaceutical digital and marketing campaigns and developing client facing performance reports through Easy to Consume (E-2-C) data storytelling. This position works with a team of Analysts and collaborates with other internal subject matter experts (SMEs) and stakeholders to author and present measurement plans, reporting briefs and performance reports. The Manager, Analytics serves as “Analytics” point of contact on analytics projects and must be passionate about measurement and its ability to drive impact for our clients’ marketing investments. This position actively participates in measurement planning and KPI identification efforts for assigned healthcare brands. The ideal candidate should have a good knowledge of analytics tools and methodologies and should be familiar with data storytelling. This position regularly communicates with Directors on the status of projects and appropriately elevates any concerns or opportunities. Success in this role is measured through client satisfaction, internal team/stakeholder satisfaction, and team billability. Develops Easy to Consume (E2C) analytics outputs with clear actionable insights Develops analytics deliverables such as performance highlight reports and deep dives Contributes to the development of strategic, KPI-based measurement plans Understands ACTICS (EVERSANA’s proprietary data and insights platform) and how it powers EVERSANA Data & Analytics deliverables Understands client’s business context and goals and how marketing activities being evaluated supports these goals Develops relationships with SME peers and members of the client team Ensures deliverables are on time, accurate, and compelling to client/business objectives Proactively manages internal teams’ and clients’ expectations regarding and timelines Initiates projects with and provides guidance to assigned Analysts Prioritizes and manages team deliverables with minimum guidance. Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.   All other duties as assigned  Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by an employee with a disability, unless such accommodation would cause an undue hardship for EVERSANA. If reasonable accommodation is needed to perform the essential functions of your job position, please contact Human Resources. The above list reflects the general details necessary to describe the expectations of the position and shall not be construed as the only expectations that may be assigned for the position. An individual in this position must be able to successfully perform the expectations listed above.