This role is based in the Shawnee, KS or Washington, D.C. office.Come play a key role within the Aviation Week Network team, the largest multimedia information and services provider for the global aviation and aerospace and defense industries, serving 1.7 million professionals around the world. Customers include the world's leading aerospace manufacturers and suppliers, airlines, airports, business aviation operators, militaries, governments and other organizations that serve this worldwide marketplace. Aviation Week Network’s portfolio delivers award-winning journalism, data, intelligence and analytical resources, world-class tradeshows and conferences, and results-driven marketing services and advertising to help our customers succeed. Aviation Week & Space Technology, the flagship publication of the Aviation Week Network, has been in print since 1916 and is recognized as a publication of record in the aviation and aerospace and defense industry.Join our dynamic Product Marketing team, where you’ll play a key role in driving growth and retention for our subscription-based portfolio of news, insights, market intelligence, data products and consulting serving the global aerospace and aviation sector. We're looking for a data-driven marketer who thrives in a fast-paced, global focused B2B environment and is passionate about creating demand, generating leads, and supporting the customer journey from awareness to advocacy.Role Accountability and Duties:Develop and execute multi-channel campaigns across web, email, social, paid media (PPC/display), and marketing automation platforms to drive lead generation (MQLs) and direct eCommerce sales, with a strong focus on performance metrics and ROI.Implement account-based marketing (ABM) strategies to retain and grow existing customer accounts, uncover opportunities for upsell and cross-sell, and win new business in priority segments.Leverage customer, market, and competitive insights to inform positioning, messaging, and campaign strategy, ensuring marketing programs are tailored to the specific needs and pain points of aerospace and aviation professionals.Conduct ongoing market research to understand target buyer personas, track industry trends, monitor the competitive landscape, and assess brand perception to support data-informed decision-making.Collaborate with cross-functional teams to ensure campaigns align with business objectives and stakeholder priorities, contributing to pipeline growth and customer retention goals.Support content and collateral creation for sales and marketing initiatives, including sales presentations, brochures, case studies, flyers, and more, ensuring consistent and compelling messaging across all touchpoints.