Senior Conversion Rate Optimization Specialist

We are looking for a data-driven Senior Conversion Rate Optimization (CRO) Specialist to own the testing, optimization, and user experience frameworks across our digital properties and landing pages.In the competitive Medicare brokerage space, every click counts. Your core mission will be to turn our web traffic into qualified leads—balancing digital form completions, online quote requests, and inbound phone calls. The ideal candidate understands that a landing page is a bridge between acquisition and retention. You will design experiences that align perfectly with Paid Media intent, maintain SEO best practices, and set the stage for long-term Customer Retention.Reporting directly to the Sr. Director, Engagement Marketing, you will build and scale an experimentation roadmap that directly drives down Cost Per Acquisition (CPA) and maximizes lead volume, particularly as we scale up for peak seasons like the Annual Enrollment Period (AEP). Rather than working in a vacuum, you will act as the strategic driver—partnering with our in-house paid media, SEO, UX design, and development teams to deploy high-impact digital experiences.Key ResponsibilitiesOwn the Experimentation Roadmap: Lead the end-to-end optimization strategy, from forming data-backed hypotheses to prioritization, variant asset definition, and post-test analysis.Ad-to-Page Alignment: Partner closely with the Paid Media team to optimize landing pages for ad relevance, message match, and Google Ads/Meta Quality Score improvements.SEO Harmony: Ensure all conversion-focused landing pages maintain organic search best practices, protecting keyword rankings, metadata, and site structure.Execute A/B & Multivariate Testing: Use enterprise testing suites (such as Optimizely or VWO) to design, configure, and execute split tests on our web funnels, ensuring rigorous QA and statistical validity.WordPress Landing Page Management: Navigate and make minor content, copy, or logic iterations on landing pages within WordPress using the Breakdance Builder. Partner closely with our Web Developers, who will handle core development, advanced technical implementations, and tracking script integrations.Analyze User Behavior & Funnels: Leverage GA4 (Google Analytics 4) and user behavior tools (Hotjar) to deeply understand user drop-offs, form friction, and navigate complex paths to conversion. Acting as the internal expert, you will map custom events and triggers to validate test metrics cleanly.Drive Multi-Channel Conversions: Optimize distinct user pathways, focusing heavily on generating high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call telephone actions.Cross-Functional Collaboration: Partner closely with Paid Media, SEO, UX/UI Designers, and Web Developers to turn creative test concepts into seamless digital experiences.Build the ROI Data Story: Translate complex test metrics into clear, actionable business insights. Build performance dashboards to regularly report conversion lifts and acquisition cost savings to marketing leadership.Leverage AI as a Performance Multiplier: Proactively utilize generative AI tools to rapidly brainstorm high-converting copy variations, accelerate landing page wireframing, and analyze complex qualitative user feedback trends at scale.