Senior Director Marketing Automation, Channel Strategy and Optimization

Marketing AutomationThe Marketing Automation team is responsible for driving the overall development, design, build, execution, and measurement of campaigns and experiences in marketing automation platforms and tools. The Center of Excellence for Marketing Automation delivers on our objectives, bringing to life client journeys across channels, build experiences that drive engagement and lead conversion with B2B and B2C, Brand, and Nuveen audiences. Marketing Automation professionals are responsible for working collaboratively with cross-functional teams, including marketing, sales, and IT.Marketing Automation is inclusive of Campaign Delivery Optimization, Campaign Data Automation, and Channel Strategy and Optimization. Campaign Data Automation to lead and develop our marketing automation delivery and will have a deep understanding of data management and marketing automation tools and technologies. Strategy and Optimization to lead and develop our marketing automation strategy. Campaign Delivery is responsible for leading and developing our marketing automation delivery and partners with our various audience leads from Client Marketing. Across of the pillars, each will have a deep understanding of marketing automation tools and technologies and how to leverage them to achieve TIAA business objectives.Key Responsibilities and Duties

Develop data strategy working closely with senior business and technology leaders

Strategically translate business goals and objectives into executable experiences on marketing automation platforms to drive engagement and conversions.

Ensures promotional campaigns and marketing plans are developed and implemented in a manner that effectively delivers the organization's message, coordinating activities of specialists in production, sales, advertising, promotion, and related areas as needed.

Oversees effective and frequent communication of key marketing programs to the sales and account management teams.

Implements recommendations regarding modifications to improve products and services and/or marketing approaches, based on the analysis of business results of recently introduced or enhanced products and services.

Implements recommendations regarding modifications to improve products and services and/or marketing approaches, based on the analysis of business results of recently introduced or enhanced products and services.

Develops strategies for promotional campaigns based on insights gained through research and analysis.

Manages the development and maintenance of relationships with related outside entities to maintain good public relations with business partners.

Oversees all details of customer relationship management and cloud marketing programs such as content development and basic event logistics; coordinates and utilizes internal or external resources as budget and time allows.

Stay up-to-date with the latest trends and best practices in marketing automation, lead generation, and lead nurturing.

Educational Requirements

University (Degree) Preferred

Work Experience

5+ Years Required; 7+ Years Preferred

Physical Requirements

Physical Requirements: Sedentary Work

Career Level9PLAdditional Key Responsibilities and Duties

Develop and execute connected customer journey strategies to drive business growth and revenue.

Develop marketing content automation strategy aligning with TIAA business objectives

Lead development of reusable content types working closely with TIAA CMO/teams across all business units

Develop automation personalization strategy improving customer engagement and experience including leading the execution across all channels

Develop omni channel content distribution automation capability leveraging SFMC platforms and tools

Optimize customer engagement and content effectiveness working closely with analytics leads.

Design and implement automated marketing campaigns to increase lead generation, lead nurturing, and customer retention.

Manage and lead a team of marketing automation professionals to execute marketing campaigns, improve processes to increase speed to market, and advance current marketing capabilities.

Collaborate with marketing, sales, and IT teams to align on strategy, optimize performance, and build customer journeys.

Monitor and analyze campaign performance metrics and use data-driven insights to optimize future campaigns and improve ROI.

Required Qualifications:5 or more years of experience in marketing automation, demand generation, and system operations.Preferred Qualifications:

Bachelor's degree in marketing, computational engineering/science or a related field. MBA strongly preferred.

Strong experience with marketing automation strategies and engagement optimization through experience delivery, preferably leveraging Salesforce Marketing Cloud.

Have demonstrated to be a strong and trusted partner to marketing strategists and analytics teams in optimizing marketing channels performance and optimize profitability.

Deep experience with marketing content management, orchestration, and personalization tools and techniques.

Strong leadership and team management skills, with a track record of leading and developing high-performing teams.

Understanding of marketing automation platforms to build workflows, create email marketing campaigns, and deliver omni-channel experiences.

Excellent analytical skills with the ability to analyze data and metrics to identify trends and insights that inform campaign delivery teams.

Strong collaboration skills and ability to work cross-functionally with marketing, sales, and IT teams.

Excellent written and verbal communication skills.

#LI-DV1Related SkillsAgile Methodology, Audience Insights, Audience Segmentation, Consultative Communication, Customer-Focused Campaign Development, Data Analysis, Digital Savviness, Marketing Analytics, Marketing Automation, Problem Solving, Process Management, Relationship Management, Strategic Thinking, Test & Learn MentalityBase Pay Range: $169,600/yr. - $215,000/yr.Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).Company OverviewTIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.Benefits and Total RewardsThe organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .Equal OpportunityWe are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Phone: (800) 842-2755Email: accessibility.support@tiaa.orgPrivacy NoticesFor Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.Privacy Notices

For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .

For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .

For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .

For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .

For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .

For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .

For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .

Nondiscrimination & Equal Opportunity EmploymentTIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.EEO is the Law (https://assets.phenompeople.com/CareerConnectResources/TIAAGLOBAL/documents/22-088EEOCKnowYourRights-1688394514088.pdf)Pay TransparencyPhiladelphia Ban the Box (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf)