Sr Manager, Social Media

WHAT DOES A SENIOR MANAGER, SOCIAL MEDIA DO?The Senior Manager, Social Media will lead strategic development and tactical initiatives for a portfolio of business, serving as social media counsel to account staff and external clients.  Internally, the role works on team planning and growth, internal education of all departments, knowledge sharing and internal communications with the expectation to drive social media adoption, making it a core competency of the organization. Externally, this role is expected to serve as the primary subject matter expert and project owner for a portfolio of business, collaborating with clients to help them stay aware of social media trends and technology while supporting their marketing objectives within the pharmaceutical industry.   The Social Media team is a subject matter expert group that works closely with clients and internal teams to enhance the agency and clients’ core competencies in social media, content creation and distribution, and customer engagement. The role also oversees social media analytics and reporting to ensure business KPIs/goals are met. Project oversight is a must to ensure delivery is on time, on budget and on target. The Senior Manager, Social Media has an intimate understanding of paid media and can communicate paid social planning recommendations to clients, providing granular tactical information at the platform level and illustrating how that information fits into a broader digital ecosystem.  This person also conducts social listening research, delving deep into disease areas to unearth insights, provide relevant observations and add data points. Social listening query oversight, data pulls and optimization are key. Another area of focus is the development of influencer relationship management programs that deal with the identification, analysis and curation of influencers within a particular patient population.