Marketing Manager

Marketing Manager Reports to: VP of Client RelationsStatus: Regular Full Time, Exempt POSITION OVERVIEW The Marketing Manager at Love & Company develops, implements, and optimizes the agency’s marketing activities to align with our growth strategy and go-to-market positioning. Key responsibilities of this role include developing and implementing plans for B2B marketing campaigns, coordinating creative and strategic resources to produce content, and maintaining our HubSpot CRM, including managing workflows, building and maintaining automation and supporting ongoing maintenance of our B2B database. PRIMARY RESPONSIBILITIES

Manage HubSpot: Implement email workflows and email content for prospect and customer marketing communications, maintain deals and support ongoing maintenance of our contact database. Including:

Designing and implementing email automation architecture and other email plans

Initiating email communications at appropriate times and project managing projects through completion

Writing, designing and posting automated and other email campaigns as needed, and managing agency resources when support is necessary

Updating contact records and other database updates on a weekly and monthly basis, as appropriate

Recommending and implementing database integrity approaches

Compile, analyze and report the results of marketing activities to the VP of Client Relations and other key stakeholders, then optimize marketing activities based on the analysis

Build and maintain a central reporting document to provide a central reporting hub, and reporting on key insights, lessons learned and adjustments weekly, monthly or quarterly, as appropriate

Build and maintain automated HubSpot and Looker reports, ensuring their integrity

Support the development of annual and quarterly marketing plans, calendars, and budgets

Create and maintain folder system, reporting system, calendars and tracking mechanism for managing the marketing plan throughout the year, at the tactical level

Maintain and prepare reporting results and join in analysis

Assist in creating annual marketing budget and track budget against plan

Manage the ongoing marketing content calendar and coordinate the activities of the team supporting the program to execute campaigns on time and on budget

Maintain content calendar, initiating projects at appropriate times and managing projects through completion

Writing, designing and posting the majority of non-blog content projects, and managing agency resources when support is necessary

Manage ongoing social media postings on Love & Company’s behalf

Creating social calendar in partnership with social media manager

Maintain social calendar, initiating projects at appropriate times and managing projects through completion

Writing, designing and posting the majority of social posts, and managing agency resources when support is necessary

Support the timely development of new business proposals and pitches, including coordinating communications and workflows, and providing resources from the proposal and pitch library. This includes:

Contributing to weekly hot board meetings regarding logistics of proposal and pitch development

Managing participation with agency staff for proposal and presentation, when applicable

Manage the development and use of a robust proposal and pitch resource library

Managing the maintenance of the asset library, initiating quarterly updates from the integrated marketing services and client services teams

Supporting the development of presentation assets and major proposal assets

Managing the quarterly review of all B2B assets for updating and improvement

Support Love & Company’s participation in senior living conferences, managing logistics and maximizing our investment to influence our sales pipeline. This includes:

Developing PPT presentations or other presentation materials needed to deliver educational sessions

Submitting sessions, reserve hotel rooms, arrange details for special events of any kind, as needed

Supporting the Vice President of Growth Strategies’ conference-specific pre- and post-marketing strategies across all relevant channels, as needed

Maintaining a calendar of conferences and submission due dates, and support the workflows at the appropriate time for each

Proof deliverables for quality and for alignment with brand standards

QUALIFICATIONS

The individual should have the following experience and capabilities:

3+ years’ experience managing and executing multi-channel marketing campaigns, calendars, workflows and projects

Agency experience preferred

Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously

Strong written and verbal communication skills to articulate a clear direction for campaign/communication strategy when working with various internal and external stakeholders on assigned deliverables

Content writing (social media, blogs, emails) experience preferred

Professional and proactive work ethic

Experience facilitating industry conferences and other events (either first-party or third-party)

Thorough knowledge of relevant B2B marketing channels (e.g., email, social media, events, print, digital advertising, etc.)

Experience using HubSpot or similar CRMs to maintain sales pipelines, manage and segment marketing audiences, and nurture leads

General knowledge of account-based marketing (ABM) preferred

Competency with Microsoft Office programs

Success Criteria

Marketing calendar is managed on time and on budget

Positive relationship with marketing team members and partners

Timely and thorough coordination of proposals and pitches

Engagement with Love & Company marketing efforts

Excellent communication skills

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