Opportunity at a Glance
The Senior Manager, Paid Media is the operational engine behind Chamberlain's $78M paid media portfolio — translating enterprise strategy into channel plans, agency briefs, and performance recommendations that drive enrollment growth across Chamberlain University.  Reporting to the Senior Director of Media & Advertising, this role owns the day-to-day health of a full-funnel media ecosystem including but not limited to paid search, Meta, TikTok, LinkedIn, CTV/OTT, streaming audio, digital out-of-home, and affiliate. The ideal candidate brings platform depth, analytical rigor, and the communication fluency to bridge agency partners, analytics teams, and senior stakeholders — operating as a trusted translator between strategy and execution.
ResponsibilitiesOwn budget pacing, forecasting, accruals, and financial health across the full $78M portfolio — the non-negotiable foundation of this role.Translate enterprise media strategy into channel-level plans, agency briefs, and execution timelines; manage day-to-day agency relationships with accountability for output quality and strategic alignment.Synthesize cross-channel performance into clear reallocation recommendations  — including MMM, incrementality, and Salesforce attribution inputs.Build and maintain reporting infrastructure — dashboards, pacing summaries, and executive-ready performance updates — that enable timely, confident decision-making.Prioritize and manage the test-and-learn roadmap, ensuring experiments are properly designed, measured, and translated into applied strategy — not just documented and shelved.Lead execution of special initiatives (Elevate, SSM, new campus launches), coordinating across creative, web, enrollment, and analytics to keep programs resourced and on-track.Prepare and present performance summaries and budget reviews for senior leadership and cross-functional audiences.Identify performance risks and escalate with well-framed recommendations, not just alertsCompletes other duties as assigned.Performs other duties as assigned.Complies with all policies and standards.