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General.  The Contractor shall manage and maintain the USAMMDA program’s brand identity.  This effort includes, but is not limited to, designing and integrating brand elements throughout external and internal products and communications, and evolving the brand to support USAMMDA’s current and future strategic initiatives. The Contractor shall provide advanced graphic design support to USAMMDA to create visual images for brochures, briefings, presentations, reports, and other documents. The Contractor shall also provide graphic design support for the organizations booths used at conferences and meetings. The Contractor shall lead the development of a USAMMDA briefing and standard briefings for all PMOs and Divisions. The Contractor shall provide graphics support to enhance stakeholder outreach.