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- Leading the design and implementation of Adobe Campaign (AC) that will deliver on our customer’s business, functional, technical and customer experience goals
- Working on implementation teams through the various stages of the project including: Assessment, Requirements, Design, Build, Testing, Reporting/Tracking, Training and Go-Live
- Integrating AC with other products within the Adobe Marketing Cloud such as AEM, Target and Analytics
- Presenting high level views of AC and its capabilities and designing solutions leveraging standard AC functionality where needed and custom developments and integrations as required by the client
- Delivering requirements gathering workshops, presenting solution overviews and providing benefits analysis of AC features and developments
- Creating simple to complex workflows using the AC campaign creation tools
- Providing expertise and advice to clients on marketing best practices impacting the design and creation of AC (e.g., email marketing, omni-channel marketing, triggered and personalized campaign deliveries, campaign attribution)
- Advising clients where additional automation and integration can be set up with Adobe Campaign and the clients operational systems and databases
- Helping clients with the IP Warming process where needed
- Aiding in the overall adoption, operation and expansion of Adobe Campaign at our client sites
- Ensuring the technology solution from estimation and design through to delivery, acceptance and operation is successful
- Creating and maintaining relevant documentation including requirements, functional and technical specs, BuildBook, and Campaign Runbook
- Continuing to improve your knowledge and expertise of the Adobe Marketing Cloud and collaboratively working with the Adobe Delivery Team and Global Services resources during implementations
- Collaborating with other global parts of the Celerity organization such as our UK, Poland and Spain Adobe Implementation Specialists