Associate Director, Payer Marketing

About the RoleThe Associate Director, Payer Marketing will serve as a critical business partner to drive and support various corporate, brand and market access initiatives. This role will lead the development and execution of payer marketing strategies/tactics to secure, maintain and drive optimal access for the products.What You’ll Do    Lead the development and implementation of payer tactics and pull through resources    Work with cross-functional commercial partners to develop account-specific tactical recommendations (based upon customer type, business needs and competitive landscape) that maximize profitable, timely access and pull-through    Lead execution with the Market Access National and Regional account teams on tactical plans aligned to organizational and brand strategies.    Execute on key tactics/approaches for key payer channels (e.g., government, commercial)    Partner with Data Analytics to deliver market insights that inform payer strategies, tactics and promotional plans    Execute on market research needs/gaps (e.g. Advisory Boards)    Serve as market access point-of-contact on cross-functional brand teams.  Drive ongoing cross-functional collaboration and market access representation    Maintain alignment with the reimbursement marketing team in support of access and pull-through objectives    Represent Market Access at Legal, Medical, and Regulatory review meetings    Actively manage the payer marketing budget, the agency of record and other vendors as needed.Who You AreYou love working collaboratively across the business to design and execute solutions to complex business challenges. You are a strong communicator who can craft a strong story and deliver it in a compelling way.