Creative Strategist

The Creative Strategist in RED Creative Services bridges marketing insights with creative execution. This role translates brand and marketing briefs into actionable creative briefs, leads ideation workshops, crafts messaging and scripts, and develops campaign concepts that inspire both internal teams and external audiences. Working in close collaboration with Art Directors, Video Directors, and Creative Producers, the Strategist ensures ideas are strategically grounded, creatively compelling, and aligned with CD PROJEKT RED’s brand vision.Key responsibilities:Translate marketing and brand objectives into inspiring creative briefs that provide clear direction for Art, Video, and cross-functional teams, ensuring alignment with audience insights, brand positioning, and campaign goals.Lead ideation and concept development by organizing collaborative sessions to generate campaign concepts, taglines, scripts, and content ideas, providing strategic framing to guide creativity toward broader business objectives.Craft messaging and narrative frameworks, including campaign platforms, tone of voice guidance, and storylines, as well as writing compelling taglines, copy, and trailer scripts that establish a strong creative foundation.Deliver persuasive presentations and creative pitches to secure stakeholder buy-in, clearly articulating the strategic and creative rationale behind concepts to build trust and alignment across teams.Collaborate with Creative Producers, Art Directors, and Video Directors to ensure concepts are executable, visually coherent, and narratively compelling, providing consultation throughout production to maintain creative integrity.Champion audience and brand insight by grounding creative work in cultural trends, audience understanding, and brand strategy, while pushing creative boundaries and staying true to CD PROJEKT RED’s voice and values.