Digital Marketing Manager (Remote USA ONLY)

We are looking for a data-driven Digital Marketing Manager to oversee digital campaign strategies and activities at Experian Data Quality (EDQ).  We are a global leader in providing data quality software and services.  We help our clients to proactively manage the quality of their data through world class validation, matching, enrichment, and profiling capabilities.  With flexible SaaS and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.What you’ll be doingThe Digital Marketing Manager will be responsible for supporting the digital efforts of the marketing department and managing the digital SEO specialist.  You will partner closely with Experian’s marketing leadership to create and implement multi-channel campaign strategies with focus on paid, organic, and social that will help bring new leads to the business and drive ROI.  This role is a blend of strategy and creative, execution and rigorous measurement.  The ideal candidate will have strong digital marketing and analytical skills, collaborate with external agencies, and optimize campaigns to attain monthly, quarterly, and annual program key performance indicators (KPIs). ResponsibilitiesOwn and optimize paid search program to drive highly qualified leads to the businessOversee and manage organic search program, led by the SEO specialistManage and develop the digital SEO specialistManage agency partner relationships to maximize impactTranslate business objectives into focused digital campaign efforts that achieve awareness, engagement, leads, and revenue KPIs Establish and manage digital campaign budgets, tracking ROI to refine and inform future strategies Design and partner with marketing peers to build reporting and dashboards Maintain strong market intelligence, keeping up to date on digital marketing trends and competitive environmentAdvocate for and drive visibility of marketing campaign strategies and digital performance across the Experian Data Quality organizationAdditional marketing team projects as needed