Sales Marketing Planner, NBC Boston

NBCUniversal Boston is seeking a dynamic and detail-oriented Sales Marketing Planner to support our multi-platform sales efforts across NBC10 Boston, NBC Sports Boston, Telemundo Nueva Inglaterra, and NECN. This hybrid role combines strategic marketing planning with production coordination, with a strong emphasis on executing digital campaigns and driving innovation. The ideal candidate will be a proactive collaborator, supporting Account Executives and cross-functional teams to deliver high-impact sponsorships and marketing solutions across linear, digital, OTT, and social platforms.Key Responsibilities:Sales & Production CoordinationAct as a central liaison between sales, marketing, creative, and production teams to ensure timely and accurate execution of campaign elements.Manage production materials for live and pre-recorded programming.Coordinate creative assets (logos, copy, banners, video, etc.) and ensure alignment with client objectives and brand standards.Support promotional initiatives, including ticketing logistics, guest tracking, and event sponsorships.Client & Internal SupportBuild and maintain organized campaign calendars, trackers, timelines, and sales materials.Assist Account Executives with pitch decks, recap presentations, and tentpole materials.Track and ensure execution of sponsored elements across all platforms.Stay informed on industry trends, digital innovations, and competitive insights to inform campaign strategy and client recommendations.Digital Campaign Strategy & ExecutionLead the planning, execution, and tracking of digital sponsorships across lifestyle, news, and sports programming.Collaborate with Digital Campaign Managers and the Cross-Platform Sales Director to deliver seamless digital campaigns across Peacock, OTT, social media, and display.Monitor digital delivery and performance; create client-facing recaps and identify areas for optimization and growth.Integrate digital capabilities into all sales materials, identifying new opportunities to enhance client campaigns.Proactively identify out-of-the-box marketing solutions that align with client objectives with NBCUniversal’s portfolio offerings.