Senior Digital Marketing Analyst (Remote, Boston)

Company DescriptionDynatrace exists to make the world’s software work perfectly. Our unified software intelligence platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps to provide answers and intelligent automation from data at an enormous scale. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. That is why the world’s largest organizations trust Dynatrace® to accelerate digital transformation. We're an equal opportunity employer and embrace all applicants. Dynatrace wants YOU—your diverse background, talents, values, ideas, and expertise. These qualities are what make our global team stronger and more seasoned. We're fueled by the diversity of our talented employees. Job DescriptionIn this role you will use your technical skills, business acumen and communication skills to generate ideas that drive growth, while maintaining a high bar for thoughtful, impactful analyses. Successful candidates will have experience and understanding of the B2B Marketing Funnel and Digital Marketing channels. The ideal candidate would be passionate about creating data-driven, cross-channel insights to fuel our strategy and maximize the efficacy of our paid search programs. Additionally, the ability to work collaboratively and drive participation, engagement with marketing, sales and other internal stakeholders will be vital to this role. Key Responsibilities:

Partner with the digital marketing teams and the larger marketing team to understand strategic objectives, media mix across all channels

Build measurement plans based on the strategic objectives and media strategies; Perform analysis of all digital tactics and share key learnings to help guide future direction

Provide regular campaign analysis and insights using a defined set of KPIs across all paid media campaigns

Work in concert with the larger marketing analytics team for measurement of all aspects of campaigns - landing pages, keywords, creative, multi-touch modeling, etc.

Build reporting that will allow the digital marketing team to rapidly identify trends and improve efficiency

Assist with strategy and campaign planning of all aspects of Dynatrace's paid search, paid social and programmatic advertising

QualificationsRequired Qualifications

At least 3 years of of experience in digital marketing analytics.

At least 2 years of experience with web analytics platforms (GA360 or Adobe Analytics) and data visualization platforms (Tableau, Google Data Studio) 

Preferred Qualifications:

2-3 years of experience in analysis of paid search programs

Bachelor’s degree in data analytics, computer science, software engineering, or relevant experience

Experience in a B2B SaaS software company

Solid understanding of the strategy of paid media acquisition channels – paid search (Google & Bing), paid social (LinkedIn) and display (programmatic & direct bookings) and understanding of CRM (Salesforce) and marketing automation solutions (Marketo)

2+ years of experience working with data warehouse platforms (BigQuery, Snowflake), SQL to extract and manipulate data from data warehouse platforms as well as Experience with Google Marketing Suite - Search Ads 360 (SA360), Campaign Manager 360 (CM 360), Display & Video 360 (DV 360) and Optimize 360

This role can work remotely within the United States#LI-JM2#LI-REMOTE

Additional Information

DOE, annual salary $115K - $130K plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location.

All your information will be kept confidential according to EEO guidelinesAll your information will be kept confidential according to EEO guidelines.We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact recruiting@dynatrace.com . Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law / EEO is the Law Supplement . To be considered for this position, please upload your resume/CV.