Senior Marketing Manager

What You'll Do Marketing Strategy, Brand & Positioning Partner with the VP, Client Services and Growth and our external marketing agency to shape and execute the company's go-to-market strategy across medical, commercial, and defense markets  Develop and evolve Boston Engineering's value proposition, messaging, and market positioning Monitor industry trends, customer needs, and competitor activity to identify emerging opportunities and inform marketing priorities Own and strengthen the Boston Engineering brand, ensuring consistent messaging and presentation across all customer touchpoints, including the website, social media, presentations, proposals, marketing collateral, events, and customer communications Establish, implement, and monitor marketing KPIs to measure performance and demonstrate business impact Demand Generation & Digital Marketing Develop compelling content that translates complex technical capabilities into clear, engaging messages for both executive and engineering audiences  Develop and execute integrated marketing campaigns that build brand awareness, generate qualified leads, and create new business opportunities Partner with the sales organization to develop and optimize lead generation programs and targeted marketing initiatives Manage digital marketing efforts, including SEO, AEO, paid media, email marketing, social media, and content marketing Plan, execute, and optimize email campaigns and other digital initiatives to improve engagement and conversion Track campaign performance and use analytics and data to continuously improve marketing effectiveness Support thought leadership initiatives, including articles, white papers, presentations, webinars, and conference speaking opportunities Lead the company's social media presence and support internal and employee communications Marketing Content & Execution Create and coordinate marketing content across multiple channels, including website copy, blogs, sales collateral, presentations, case studies, brochures, capability statements, and other marketing materials Manage and maintain the corporate website, ensuring content is current, relevant, and aligned with company messaging Coordinate external marketing resources, including designers, writers, digital agencies, printers, and other vendors Plan and execute trade shows, industry conferences, webinars, and customer events, including logistics and promotional activities Manage the marketing budget and prioritize investments to maximize business impact Maintain and optimize the company's CRM and marketing databases, including HubSpot and Salesforce Sales Enablement & Business Development Support Work closely with the sales team to develop marketing resources that support business development and customer engagement Ensure sales teams have current messaging, competitive intelligence, and effective marketing materials Develop and maintain sales enablement resources, including presentations, case studies, capability statements, brochures, and proposal support materials Partner with sales leadership on account-based marketing initiatives and targeted campaigns that support key customer relationships and growth opportunities