Senior Marketing Manager, Hematology

The Sr Marketing Manager, Hematology Franchise will be primarily focused on the development and execution of the patient marketing strategy and surrounding tactics.  Additionally, the Sr Manager will partner with Hematology brand teams to build and execute congress plans across both national and regional congresses.  Finally, the individual in this position will work across the franchise and relevant cross-functional partners to track marketing budget allocations, spend, and reporting, and will work closely with Finance to ensure budget accountability and reconciliation.Key responsibilities:

Job responsibilities will be focused primarily in these areas:Deliver Results – in partnership with the Hematology Marketing organization, contribute to the delivering of outstanding impact to patientsPatient Advocacy- Serve as marketing team lead for partnering with patient advocacy team in order to support the patient community, derive patient insight and promote the Sobi organization where applicableInsight Generation – collaborate with CXI&O and other relevant colleagues to uncover and delineate a clear set of patient marketing insights that help the team understand the MF patient journey and identify clear leakage and leverage points that can be acted onBrand Planning – contribute to the development of clear, concise, and compelling brand plans for all Hematology brands and ensure alignment of all assigned strategies and tactics to brand plan concepts and strategiesMarketing Strategy – partner cross-functionally to develop and continuously refine an insight-driven patient marketing strategyMarketing Execution – deliver strong execution of patient-facing marketing tactics that are aligned with strategy and that lead to the achievement of aligned KPIs, metrics, and goalsCongress Strategy and Execution – engage with marketing team members across multiple brands to ensure Sobi Hematology and our brands are well-represented at national and regional congresses (booth content and design, OL engagement, product theaters, overall presence, etc.)Budget Management – Track and maintain franchise spend and liaise between marketing team and finance colleaguesSRC Excellence – partner effectively with the full SRC team to ensure that all materials meet brand, regulatory, legal, and medical guideline and coincide with approval deadlinesSobi Values – consistently live Sobi values and operate with high ethical standards at all times