Services and Install Base Marketing Manager (Cambridge)

Services and Install Base Marketing Manager (Cambridge, MA)In this role, you define and shape the way Philips engages Customers in the North American healthcare market.Services provides an incredible marketing opportunity to communicate innovative capabilities to the market, while driving campaigns and programs that build long-term Customer loyalty. The Services and Install Base Marketing Manager drives long-term install base marketing campaigns and programs driving Customer value realization, retention, growth, advocacy, and efficiency. You will lead Marketing plan development of audience centric engagement strategy. Define the campaign strategy per customer segment together with the services marketing team to drive reputation, generate demand, create loyalty and enable sales across the services business. )Your role:

Measure market size and share, installed base, service offering, Service Solutions (sales), and service delivery performance in assigned business.

Define service audiences, insights, value propositions, fact-base, offer design and key performance indicators.

Create the go to market marketing approach (Segmentation, Targeting, Positioning, Promotion) to drive Customer loyalty, lifecycle management, and key performance indicators for install base retention, growth and advocacy.

Contribute to annual business processes including, but not limited to marketing plan development, Customer engagement strategy, and budget management.

You're the right fit if:

Bachelor's Degree in marketing or business – MBA preferred or equivalent work experience in marketing positions

5+ year experience marketing technology, healthcare or medical technology products and solutions, including creating customized value propositions to unique customers and market segments

Demonstrated success in developing and implementing strategic marketing plans, campaigns, and programs for reputation, demand generation, sales enablement and Customer loyalty.

Experience working in a business with complex market/channel structures

Proven change agent who is willing to actively promote new ways of doing business

Strong results orientation. Capable of making commitments, setting priorities, and delivering results on time and on budget.

Creative thinker who can bring fresh ideas and think around roadblocks

You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this Sales position.

About PhilipsWe are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.Additional InformationUS work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Cambridge MAIt is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.Equal Employment and Opportunity Employer/Disabled/Veteran