Sr. Product Manager, Patient Marketing (MS Franchise)

About This Role 

This position offers an extraordinary opportunity to innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions. As a Senior Product Manager of DTC Marketing, Digital Content Designer you will be responsible for the delivery of digital content across Biogen’s MS brands. You will partner with the wider MS Marketing team and manage agencies responsible for developing creative content and deploying targeted media. 

 What You’ll Do 

Deliver MS Marketing Portfolio Patient Strategy

   Design and deliver comprehensive portfolio digital marketing content aimed at engaging and educating patients aligned to MS Portfolio strategy, focusing on understanding and improving customer experience with the brand

   Tailor digital campaigns to specific patient targets, considering patient segmentation, brand priorities and market dynamics to ensure messages are relevant and resonate with the intended audience

Manage Agencies and Activate Cross-Functional Partners

   Clearly communicate the Digital and sponsorship Portfolio MS Marketing Strategy to selected agency partners and relevant internal stakeholders to ensure understanding of scope of work and support needed

   Effectively oversee, guide, and monitor agency partners through project execution to ensure timely delivery of high-quality, measurable, digital content aligned to MS Portfolio Strategy; provide creative direction and feedback during the content creation process

   Collaborate with Marketing team, agencies, and Cross-Functional partners to establish and track KPIs for campaigns and projects

Optimize Strategy Based on Performance and Data Analysis

   Utilize data analytics and digital tools to track engagement, analyze user behavior, and measure impact of digital marketing initiatives

   Leverage impact assessments and marketing mix analysis to refine strategy for better outcomes aligned to MS Portfolio strategy

   Develop digital pilots with robust measurement plans to test and assess new digital approaches; scale appropriately based on performanceWho You Are 

You are a problem solver who thrives working in a collaborative environment.