Associate Director, Paid Search (SEM)

29 Mar 2024

Vacancy expired!

Job Description:

The Associate Director, Paid Search will have responsibility for the growth, management, retention, and satisfaction of a portfolio of key accounts. The ideal candidate will have a demonstrated ability to lead clients strategically and tactically in search marketing. They will oversee a team in the conception and delivery of innovative, business-building, search marketing solutions to include organic and paid optimization, evolving search platforms, and advanced analytics. The Associate Director will also provide engagement leadership, develop senior level client relationships, and will serve as an expert and trusted advisor to assigned clients. Proven account management, leadership, and experience in an agency environment is essential.Role Objectives:Product: Overall control of workflow and assigned responsibilities within their group such as supporting planning, execution & management of paid search programs.They will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects.Ensure projects are produced completely, correctly, and efficiently.Identify strategic principles for client’s paid search initiatives based on client’s business and campaign objectives.Develop action plans for achieving and measuring campaign success including determining key metrics and processes for measurement and optimization.Evaluate and recommend full spectrum of search partnerships, including all appropriate search engines, bid and campaign management tools, etc.Work with strategic planning, digital planning, and outside ad agencies to ensure paid search complements all client marketing activity.Keep clients and agency counterparts informed on latest developments in the industry as well as their own accounts & campaigns.Grow agency paid search business through new business wins and organic client growth.Involved in client and inter-agency education of paid search and will be responsible for developing intellectual capital, including best practices, case studies, and official agency points-of-viewPeople: Stimulate team productivity and growth.Establish and foster a corporate culture that inspires talent.Allocate assignments to leverage each person’s individual skills, as well as motivating their interests and challenging their minds. Encourage thorough evaluation of paid social marketing strategies, finding opportunity for competitive advantage.Develop careers by providing ongoing feedback and conducting employee evaluations.Recruiting and retain top talent, growing the social team to deliver on client and agency goals.Clients: Provide effective long-term strategic guidance and counsel to include: Master, identify, and communicate overall trends in search and those related to client industries.Define and evaluate client(s) competition online, as well as how it relates to their search initiatives.Establish appropriate account staffing, scope of services, and fee proposal.

  • ID: #49584255
  • State: Michigan Birmingham 48009 Birmingham USA
  • City: Birmingham
  • Salary: USD TBD TBD
  • Job type: Full-time
  • Showed: 2023-03-29
  • Deadline: 2023-05-28
  • Category: Et cetera