Director, Brand & Experience Strategy

15 May 2024

Vacancy expired!

The Director, Brand Experience Strategy will have strategy responsibilities over GM  brand experiences and will sit within the Experience Strategy group of Dentsu Creative.  This role – an experience strategy lead within Experience Strategy - is an emerging role that focuses on the intersection of culture, brand, consumer and category in order to arrive at brand solutions that are action-oriented and experience-driven. The candidate should be interested in staying abreast of how culture is shaping consumer behaviors, habits, and expectations for how brands engage consumers. The candidate should be driven to uncover how brands can add value for people or society at large – from addressing a pain point along the consumer journey to helping a people achieve something in their lives to creating change in the world at large –- this person should have a passion for looking at a brand/category/cultural situation and arriving at meaningful ways for the brand to make a difference and be the solution/change that’s needed.  This person should have a bias toward arriving at creative outcomes that are rooted in what the brand does (action) and how that might manifest (an experience) as the primary output. Core to this role is bringing a passion for and expertise in strategy for connected experiences to a experience-driven account, as it evolves to delivering experiences that span across physical and digital touchpoints.   This person will help develop a POV on what the brand should do, how the brand should engage in the world and what experience(s) the brand should create, on both a macro/holistic and smaller engagement standpoint.  The candidate will author the strategy for all conceptual experiential efforts in close partnership with creatives, tech, innovation and operations throughout the strategy, ideation and development process.   This person will engage in collaboration across Dentsu creative (a now large North American agency with expertise in many different areas - creative, experiential, digital, social, PR, CXM and more). Partner externally with clients and internally with creative, tech, innovation and account management/PMs throughout the development of experience strategies and how they manifest via creative and production  Stay up to speed on and inspire the team with great connected experience work that’s coming from brands and how that’s evolving to meet consumer/cultural expectations  Have a POV and contribute to how the agency thinks about experience strategy – what frameworks we leverage, how we guide clients. Build strong relationships internally and with clients in order to be a dot connector for experience strategy related work from other aspects of Dentsu (with CXM, media, etc.)  Have a POV on what’s next for connected experiences and how consumers + brands engage, share future-focused POVs with the team and clients, lead trend work or work sessions, when applicable  Manage and mentor future direct reports, managing their projects on a day-to-day process, pushing their thinking to the next level and helping them develop their career at Dentsu  May have an opportunity to contribute to pitch efforts as a part of the connected experiences practice, both for new business and organic growthExpected Outcomes: Business Growth: Responsible for helping to generate new organic growth opportunities on existing clients, specifically - strengthening our role as a strategic partner to Diageo clients.   Capability Growth: Responsible for the overall quality of the agency’s strategic and creative product in partnership with the creative team on the businesses they oversee Talent Growth: Responsible for mentoring diverse strategic thinkers focused on creating growth opportunities for our clients and the agency.  Culture Growth: Demonstrates and fosters a collaborative work environment in which ideas flourish and are shared 

  • ID: #49940648
  • State: Michigan Detroit metro 48201 Detroit metro USA
  • City: Detroit metro
  • Salary: USD TBD TBD
  • Job type: Full-time
  • Showed: 2023-05-15
  • Deadline: 2023-07-14
  • Category: Et cetera