We are seeking an experienced and decisive General Manager to lead operations at our Muskegon location (3275 Henry St). In this pivotal leadership role, you will oversee all aspects of business operations, drive strategic initiatives, and foster a high-performing organizational culture. The ideal candidate will demonstrate strong business acumen, exceptional leadership capabilities, and a commitment to achieving organizational excellence. This is a working position and requires being on your feet and working side by side with other team members.Develop and execute strategic business plans that align with organizational goals and drive sustainable growthOversee daily operational activities, ensuring efficiency, quality, and compliance with company policies and proceduresLead, mentor, and motivate a diverse team, fostering professional development and creating a positive workplace cultureManage budgets, analyze financial performance, and make data-driven decisions to optimize profitability and resource allocationMonitor key performance indicators and metrics, providing regular reports and recommendations to senior leadershipBuild and maintain strong relationships with customers, vendors, and stakeholders to support business objectivesImplement and enforce organizational policies, procedures, and compliance standards across all operationsIdentify opportunities for process improvement and operational efficiency, driving continuous enhancement initiativesConduct performance reviews, provide constructive feedback, and support employee career development and onboardingMake strategic decisions regarding staffing, resource allocation, and business priorities