Manager, Paid Search

The Manager, Paid Search is the day-to-day steward of paid search media for assigned brands and is responsible for leading campaign development, activation, and innovation. The Manager is expected to apply search mastery to deliver against the client(s) goals. They will work closely with their Associate Director in the development and communication of all strategy while owning tactical execution. In addition, the Manager is responsible for day-to-day management of the Search Sr Analysts and Analysts, including both project management to ensure timely delivery of tasks and mentoring/career development. Role Objectives:Contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.  Gather the research and data needed to formulate tactical plan development and recommendation for client delivery. Lead client relationship with day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process. Provide direction to Analyst(s) to conduct research necessary to build a new campaign. QA and oversee proper upload of approved plan into search platform. Maintain oversight of budget and billing activity (pacing, , accuracy of budgets vs. strategy flowcharts). Oversee Analyst(s) management of campaign budgets, pacing, and bid adjustments. Develop and recommend optimizations and/or testing plans. Pull data and research components needed for new business pitches. Contribute to development of agency level POVs on industry happenings.   Communicate strategy effectively to internal brand and investment teams and externally to clients