Product Content, Sr. Analyst Maytag & Amana Kitchen

Requisition ID: 63843ABOUT WHIRLPOOL CORPORATIONWhirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.The team you will be a part ofThe Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.This role in summaryWhirlpool is seeking a Product Content Senior Analyst to join our Brand Management team who will be responsible for building and executing product content strategy for Maytag & Amana Kitchen product launches with a digital-first mindset. This includes critical activities such as delivering best in class go to market for new product launches and leading content gap closure for prioritized existing portfolios. Additionally, this role is responsible for ongoing oversight of product data completeness and accuracy, input into content production, and handoff to Retail and Regional Channel activation teams.This role is based at our Riverview Campus in Benton Harbor, MI.In this role you will work cross-functionally across multiple key stakeholders to drive a consistent and seamless product launch at all branded touchpoints. You will be a critical member of the launch business team and be responsible for influencing cross-functionally, rallying internal teams around a shared brand experience, and looking for ways to drive internal and external advocacy for our products.Your responsibilities will include

Strategic thinking to maintain focus on our long term brand strategy while creating and executing highly impactful product launches

Collaborating closely with internal and external agencies to develop winning product content

Development of compelling product names and descriptions that communicate features, benefits, and unique value propositions for the product that align with brand guidelines

Owning product launch messaging in partnership with the portfolio, integrated brand marketing, and legal team

Ensuring accuracy of product content consistency and quality in line with brand guidelines, retailers requirements, and consumer/shopper preferences

Developing product marketing plans including market research, positioning, value proposition, and messaging that resonate with our target consumers

Creating and developing asset-support programs to engage consumers, shoppers, and owners using offline and online channels

Ability to inspire work through others by developing stimulating briefs, initiating strategic feedback, and professionally demonstrating partnership when it comes to agency management

Operating on both strategic and tactical levels

Managing multiple projects simultaneously with a high degree of independence

Some travel. Up to 5% (market visits/consumer research)

Collaborating with WOW Studios to develop product-focused content that may include how-to and benefits and features videos

Optimizing product content for search engines with input provided by the digital team and Google. This includes but is not limited to using relevant keywords, product attributes, and appropriate tagging

Ensuring accuracy of the content consistency and quality in line with brand guidelines, retailers requirements, and consumer/shopper preferences

Working closely with internal and external agencies to create winning content that drives high visibility and conversion rate

Ensuring compliance with regulations, brand standards, and legal guidelines in all product content

Staying informed about industry best practices and emerging trends in digital-first product content

Developing launch packages for MOB prioritized projects

Minimum requirements

Bachelor’s degreeAt least 2 years of experience in the following

Marketing, brand management or product management

Influencing cross-functional teams

Analytics and project management

Leading teams (directly or indirectly)

Preferred skills and experiences

Can lead with a growth mindset, consumer-centric, insight-led, and naturally curious with a sense for solving problems that others may not realize exist and a desire to push beyond the status quo

Data-base driven decision making utilizing TraQline and Tableau or similar market analysis database to drive business decisions and generate insights to understand consumer behavior

Leadership and communication, both written and verbal, with the ability to perceive and present information both analytically and creatively

Excellent critical thinking, sound judgment, and effective decision-making ability.

History of success working in a fast-paced, complex, matrixed environment

A strategic analytical mindset

Business acumen with the ability to use insights to drive action

Highly collaborative partner across functional groups

Experience with agency management: briefing, reviewing and evaluating creative, and defining Scope of Work (SOW)

Additional informationWhirlpool’s Ways of WorkingOur goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply ‘always on’ flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work remotely on Friday.We offer other flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.

Two-Week Work Remote from Anywhere - Minimum of one-week increments for a total of two weeks per year.

Sabbatical - Four weeks paid leave after every five years of service

Connect with us and learn more about Whirlpool CorporationSee what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.