Senior Associate, Digital Investment

Responsibilities:Manage digital planning and activation with heavy collaboration on biddable tactics Own tactical plan development, recommendation building, and negotiations across their respective channels Collaborate with key partners including clients, internal teams, and leadership Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development Analyze data to inform purchase and channel allocation Develop guidelines & budget allocations Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development Oversee day-to-day campaign execution and is responsible for ensuring campaigns deliver on KPIs Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities