Emerging Media (40%)Work closely with leadership and agency partners to identify and prioritize the most impactful new media opportunities for the brandLead the development of business cases to gain alignment on prioritization of new medium and partner testingAct as single source to lead the evaluation and/or routing of new media opportunities outside of active managementWork cross-functionally to develop and activate tests to validate the business impact of new mediumsKeep clear communication on testing prioritization, plans, and potential riskEnsure data availability and quality for both agency led and internal Emerging media opportunities for MMMStrategic Amplifications Testing & Learning (40%)Work closely with media agency and internal stakeholders to evaluate media opportunities to ensure strategic alignment, ROI potential, and appropriate valuation.Work closely with Decision Science to ensure appropriate measurement framework is in place for all new media opportunitiesCollaborate with the Advertising, Activation, and other key stakeholders to ensure assets are developed to achieve amplification objectivesCompile program details, test designs, and creative assets to share and align with leadership for a full understanding of Amplification and testing initiativesWork with manager, agency, Decision Science, and other key stakeholders in developing and cataloging recaps of all testing initiativesStrategic Cross-Team Media Support (20%)Work closely with Advertising, Activation, and Media team to ensure timely and actionable briefing of new initiatives is available to all media stakeholdersSupport, and lead as needed, strategic media initiatives designed to build a stronger media program and push forward program evolutionSupport leader and broader organization in all areas of audience strategy, planning, and activationCollaborate with agencies, vendors, and partners to identify and develop competitive insights and landscape relevant to our business and marketing strategiesMaintain detailed records of partner testing plans, results, and partner relationship to ensure clear understanding of current and past initiativesAct as Media team liaison with IT and ICM for conversion tracking and data onboarding initiativesWork cross-functionally to understand ad tech needs and lead the evaluation, and business cases for improvements and changes to our stackManage DNAF Emerging and Ad Tech expenditures with timely and accurate billing and reporting