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This is a Hybrid role, expected to be in office 3 days a week. Must be in Grand Rapids. MI.As a Senior Associate Manager, Digital Media Planning, you will be responsible for the day-to-day coordination, execution, and management of media plans for a grocery retail media network. You will develop and maintain an intimate knowledge of client businesses and ensure all client media requirements are executed in a timely and accurate manner.
You will play a leadership role on the team, reporting to the Media Senior Manager, and will be responsible for helping supervise the day-to-day workflow of the media planning staff on a specific account. You will also work with internal tools and staff to quantitatively and qualitatively analyze campaign delivery and optimize performance on an ongoing basis.
Responsibilities:
    Develop effective media plans within the framework of the business rules based on industry knowledge, understanding of the advertiser’s KPIs and audience strategy, and a deep understanding of the product offerings 
    Develops objectives, strategies, plans, and presentations.
    Ability to plan across programmatic, social, and onsite and a willingness to learn new product offerings as they are rolled out
    Evaluates media opportunities and presents media plans and/or POV’s clearly in writing and orally.
    Formulate, write, and present campaign/media recommendations and proposal documents
    Oversee day-to-day workloads of Media Specialists and assist in their training and development
    Utilize 3rd party research tools to develop target consumer profiles and identify strategic buying opportunities where applicable
    Maintain a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategies
    Manage all aspects of the media plan execution, including QA of insertion orders, tracking spec development and implementation, custom unit production, and billing reconciliation
    Maintain, track, and record inventory/proposals in proper tools (ie. Tracking docs or OMS)
    Work with Analytics team to monitor, analyze, and report on campaign results and make regular recommendations on how to optimize campaign performance
    Review, manage and respond to RFP requests giving guidance to sales teams
    Streamlining planning process with sales team, planning team, and account managers
    Remain abreast of the overall media marketplace and what opportunities are relevant to clients
    Work on special projects as assigned