B2B Marketing Manager-Behavioral Health - Remote

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.At Optum, we’re building a better future for behavioral health care. It starts with listening, caring, and acting…and putting people at the center of everything we do. This is an opportunity to join the Behavioral Health B2B Marketing Team, supporting the Medicaid and Medicare segments. In this position, you will:

Work with passionate clinical and product experts who are building mental health solutions that make a real difference in people’s lives.

Partner with business leaders local market teams to understand the nuances of the political landscape and business opportunities in each market in order to support the sales team and growth goals.

Create compelling marketing strategies and thought leadership content to engage and influence decision makers in the state government space.

The ideal candidate for this role has experience in marketing health care products to Medicaid and Medicare solution buyers (as opposed to health plan members or consumers).You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.Primary Responsibilities:

Maintain a deep understanding of the Optum Behavioral Health business and product solutions in support of the Government segment (Medicaid and Medicare), and apply this knowledge to develop product positioning, marketing content and sales materials

Partner with the product team to support the product development process from ideation to launch

Work with our passionate clinical, product and business experts to develop compelling thought leadership content (white papers, webinars/presentations, case studies, infographics, e-books, etc.) that positions Optum Behavioral Health as a leader in the market

Partner closely with the sales team to understand buyer needs and pain points, and the sales cycle. Maintain a working knowledge of the current pipeline in order to target key prospects with thoughtful content at various stages of the buyer journey

Partner with leaders in local markets to understand our current business, become an expert on new opportunities, and understand how the nature of the local political environment and community impacts those opportunities

Collaborate with marketing colleagues to develop integrated marketing campaigns and event strategies that drive consideration and generate leads

Partner with leaders in local markets to understand our current business, become an expert on new opportunities, and understand how the nature of the local political environment and community impacts those opportunities

Support speaking engagements and sponsored conferences (content development, brand presence, etc.)

Leverage internal and external creative resources for content development

Proactively identify and build process improvements to ensure content freshness, drive sales team awareness of new content, and create efficient and effective cross-functional partnerships

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:

7+ years of B2B Marketing or Product Marketing experience

7+ years of experience leading projects from planning through execution

5+ years of experience managing a marketing budget

5+ years of experience working with external agency partners

Experience with state government, whether in a marketing, sales or other support position

Preferred Qualifications:

Bachelor’s Degree in marketing or a related field

B2B marketing experience in the health care field

Experience with state government, whether in marketing, sales or another support position

Proven excellent communication skills with an ability to provide clear direction and actionable feedback on copywriting and design

Demonstrated success creating and implementing product marketing strategies including product positioning and sales enablement

Total Compensation. As part of your total compensation package, which includes base, bonus opportunity, PTO and holiday pay, you will also receive these benefits at these rates, not to mention a remote work opportunity and healthy work/life balance.Careers with Optum. Our objective is to make health care simpler and more effective for everyone. With our hands at work across all aspects of health, you can play a role in creating a healthier world, one insight, one connection and one person at a time. We bring together some of the greatest minds and ideas to take health care to its fullest potential, promoting health equity and accessibility. Work with diverse, engaged and high-performing teams to help solve important challenges.California, Colorado, Connecticut, Nevada, New York, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Nevada, New York, Rhode Island or Washington residents is $85,000 to $167,300. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter PolicyAt UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.