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- Collaborate with General Mills marketing teams, vendors, and internal Developer/Quality Assurance(QA) teams to define data-driven personalization executions with a lens into data structure, consumer segmentation, content metadata and maintenance.
- Guide marketing teams through understanding or using marketing technology and internal team processes
- Lead working sessions with internal partners to solve problems. Use data to analyze, package insights and develop solutions to solve problems.
- Gather project requirements from internal marketing team clients and translate requirements into technical documents, identifying and eliminating gaps via partnership with data architects.
- Translate requirements for Developer/QA teams and serve as day to day contact.
- Translate progress and questions of technical teams back to marketing team clients.
- Identify gaps in marketing technology and help source marketing technologies to solve business problems, execute audience development, campaign creation, and content delivery.
- Follow standard processes for intaking new projects from marketing teams.
- Understand and communicate timelines, define, and adjust priorities, and set KPIs for each project.
- Proactively prepare for business meetings by publishing agendas and recapping decisions made in working sessions.
- Develop and maintain internal and external cross-functional networks to support the goals of the organization.
- Partner with separate Measurement teams to ensure business partners have access to the data they need.
- B.S. or B.A. degree in business, marketing, statistics, CIS, Information Technology, or related field
- Salesforce Marketing Cloud expertise
- 3+ years of relevant experience in a business-facing, solution-based business analyst position
- 1+ years marketing-related business analyst experience, facing business teams
- Experience with writing SQL, SAS, or other programming language. SQL is a must
- Experience with relational data, preferably writing analytical queries
- Understanding of website or system design and implementation
- Experience in consumer-focused roles with strong business acumen
- Strong written and verbal communication
- Ability to understand multiple perspectives and be able to advise a wise course of action
- Ability to make decisions and work through ambiguity, while laddering up to established priorities
- Process-driven with a continuous improvement mindset
- Familiarity with marketing technology tools and vendors (such as Salesforce & Acoustic/email marketing, Google Analytics/site analytics, Sitecore/site content management, Tealium, ect)
- Ability to lead own work
- ID: #49161848
- State: Minnesota Minneapolis / st paul 55401 Minneapolis / st paul USA
- City: Minneapolis / st paul
- Salary: Depends on Experience
- Job type: Permanent
- Showed: 2023-02-12
- Deadline: 2023-04-12
- Category: Et cetera