Digital Analyst - Senior

Description

• Support data strategy analytics support behavior analysis and omni channel measurement for assigned line of business.
• Manage large data sets providing information-based decision logic and translates modeling/analytic output into understandable/actionable business knowledge insight and applications. Demonstrate strong technical/problem solving skills.
• Support multiple projects collaboratively.
• Produce business strategic results dashboards create ad hoc reports target audiences for websites mobile apps social media email and on-line search initiatives.

• Strong analytical quantitative and problem-solving skills and ability to use statistical analysis and modeling.
• 4-6 years of experience conducting analyses of digital data using modern analytics tools and skills.
• 2 - 4 years of experience conducting analyses of blending multi source marketing digital data using SQL/Python/R/Alteryx/DataIku/AEP/Adobe Analytics
• Strong relationship communication skills in working with colleagues. Able to work independently
• Ability to distill key insights actions and/or recommendations from analyses conducted
• 2 years experience building out visualizations using software such as PowerBi Domo or Tableau

• Masters Degree in Data Science Business Analytics or similar field
• Experience working on digital data ingestion and curation for data lakes
• 2 years experience using analytics tools such as Alteryx or DataIKU within a datalake environment snowflake AWS Azure etc
• 2 years of experience in advanced analytics methodologies such as experimentation and testing including A/B testing tools and concepts
• 2 years of experience with customer analytics techniques such as segmentation churn prediction cohort analysis etc.
• 2 years advertising/social media/paid media analytics at an agency or fortune 500 organization
• Experience with Adobe Analytics Analysis Workspace and DTM Dynamic Tag Management or similar tool such as Google Analytics and Google Tag Manager Webtrends or similar tool