Digital Experimentation Strategist

The primary role of the Digital Experimentation Strategist is to provide leadership for the execution of consumer ad campaigns within a unique, fast-paced group supporting digital innovation at General Mills. Your responsibilities will include the following:

• Consults with internal teams to provide recommendations on digital testing strategy
• Executes digital advertising campaigns to support early innovation learning
• Manages creation of digital assets including landing pages, e-commerce sites, and other digital assets; coordinates resources when needed
• Leads identification of digital tools required to support and streamline processes; ensures compatibility and integrations with existing company tools
• Maintains connection with other relevant internal teams (several groups within Marketing, Business Services, and Consumer Relations) to ensure integrations, with GMI systems
• Stays current in digital best practices, tool, and consumer privacy laws through internal and external connections, trainings, and conferences
• Provides training and support on campaign execution to internal employees and teams
• Interprets results from digital advertising campaigns and shares insights with cross-functional project teams

• BSc degree in Marketing, Advertising or relevant field
• Minimum of 2 years of experience in Facebook media buying
• Skilled in use of Facebook Business Manager, Audiences, and Analytics
• Experience leveraging Analytics platforms (Google Analytics, Data Studio, Facebook) for campaign performance reporting and optimization
• Experience setting up landing pages and DTC websites leveraging self-served platforms (No coding experience required)
• Well versed in MS Excel and other Microsoft Office programs
• Excellent verbal and written communication skills
• Must be able to collaborate and operate within a large, complex organization
• Ability to operate with discipline while managing multiple projects simultaneously
• Self-starter who can thrive in a fast-paced, dynamic, and sometimes ambiguous environment

• Prefer experience personalizing website experiences (DTC) for target markets and identifying conversion motivations
• Prefer experience with conversion optimization, A/b testing, and customer journey mapping as well as UI/UX elements

• This role is based in Minneapolis, MN and General Mills will provide relocation assistance for the selected candidate, if qualified.
• Candidates for this role must not require sponsorship.