Director, Enterprise SEO & AEO

Opportunity at a GlanceWe are seeking a strategic and forward-thinking Director of Enterprise SEO & Answer Engine Optimization (AEO). This role will define how our brands are discovered across the full search and discovery ecosystem; including traditional search engines, AI-powered answer engines, and high-trust platforms such as YouTube and Reddit that increasingly shape AI-generated visibility. This leader owns the enterprise SEO and AEO strategy end-to-end and is accountable for performance outcomes, including organic growth, visibility, and KPI delivery across search and AI-driven discovery. This is a player-coach role; someone who can set strategic direction while also engaging directly in problem-solving, analysis, and execution when needed. The role will also lead, develop, and scale a team of SEO and AEO specialists as the Center of Excellence evolves.This leader will bring cross-functional teams together around shared growth goals in a highly visible, matrixed environment requiring influence, curiosity, and strong leadership. The ideal candidate is energized by constant change, understands where search is heading, and is excited to help shape the future of discovery at scale.

ResponsibilitiesLead Enterprise Search Strategy & VisionIdentify priority degree programs and topic areas and lead strategies to grow organic share and visibility within an increasingly competitive search and AI discovery landscapeDefine and own the enterprise SEO and AEO strategy, setting a clear vision for how our brands appear across search engines, AI overviews, and answer enginesBuild and maintain a unified roadmap that balances near-term performance with long-term innovation and evolving discovery behaviorsEstablish success metrics and reporting that reflect both current organic performance and emerging AI-driven visibilityOwn Technical SEO & Platform EnablementPartner with Engineering, Product, IT and Web teams to embed SEO best practices into platform architecture, including crawlability, indexation, internal linking, site architecture, performance, UX, accessibility compliance, AI bot analysis and retrieval methods that power modern search and answer enginesGuide structured data, schema strategy, semantic SEO and entity modeling to support both traditional and AI-driven searchInfluence platform and CMS decisions to ensure discoverability, scalability and speed to marketDirectly evaluate and troubleshoot technical SEO issues, using data and platform insights to identify root causes and drive resolutionAdvance AI Search & Answer Engine VisibilityDevelop frameworks for answer engine optimization (AEO) and AI search readiness, including structured content, authoritative signals and entity-based visibilityDrive content strategy in partnership with editorial and content teams, with a focus on entity optimization, topical authority, and structured content that improves visibility across search engines and AI‑generated answersDefine LLM visibility KPIs, track citation presence in AI summaries and monitor semantic authority and brand recognition across emerging platformsLead ongoing testing and learning as AI-powered discovery continues to evolveActivate the Full Discovery EcosystemEnsure SEO/AEO strategies align with brand building, product, CRO, UX, social, media, and analytics to support holistic visibility and growthPartner with Brand teams on narrative consistency and authority positioningCollaborate with the Corporate Communications team to strengthen earned signals, citation authority and reputational visibilityEnable Social and Media teams with search-informed and AI-enhanced distribution strategiesInfluence and Align the OrganizationAct as a trusted advisor to senior leaders across Marketing, Product, Engineering, Analytics and CommunicationsTranslate complex data and trends into clear, actionable recommendations for executive audiencesRally cross-functional teams around shared goals, helping move the organization from siloed execution to integrated growthMeasure What MattersOwn enterprise reporting across SEO and AEO, tying performance to meaningful business outcomesProvide regular insight into KPIs, trends, testing outcomes, risks and opportunitiesManage SEO budgets, resource planning, agency partnerships and vendor relationships to support scalable impactPerforms other duties as assignedComplies with all policies and standards