Experiential Marketing Associate

JOB SUMMARYThe Experiential Marketing Coordinator plays a critical role in executing field marketing initiatives, partnerships, and brand activations across the country.  This role is responsible for coordinating events, managing logistics and budgets, supporting partnership execution, and ensuring seamless operational excellence across experiential programs. This position combines event execution, administrative rigor, financial tracking, and cross-functional coordination to bring brand experiences to life.KEY RESPONSIBILITIESEvent Coordination & ExecutionPlan and execute Tier 2 & Tier 3 events, while supporting Tier 1 activations.Manage event logistics, including stakeholder communication, timelines, and activation plans.Manage product orders, asset sourcing, rentals, and staffing for events.Assist with event setup, teardown, and on-site execution as needed.Support ideation and development of experiential marketing programs.Track and maintain event and sampling calendars and performance reporting.Identify opportunities to elevate activations through creative thinking and continuous improvementBudget & Financial ManagementLead regular budget check-ins to ensure accuracy and alignment.Partner with leadership to identify cost-saving opportunities and investment tradeoffs.Manage purchase requisitions, purchase orders, and invoice processing.Track budgets, forecasts, and accruals for experiential programs.Vendor & Administrative CoordinationOwn new vendor onboarding and documentation processes.Manage legal review, contract execution, and document management.Maintain organized records of events, partnerships, and reporting.Manage creative services requests and ensure alignment to timelines and approvals.Logistics & Asset ManagementMaintain experiential warehouse inventory and asset tracking systems.Coordinate asset production, storage, transport, and deployment.Manage inbound/outbound shipments, packing, and activation prep.Ensure proper asset maintenance, organization, and post-event handling.Identify process improvements to increase efficiency, scalability, and cost-effectiveness.Staffing & Field OperationsServe as primary point of contact for staffing agency partners and brand ambassadors.Coordinate staffing needs, scheduling, and communication for events.Build and maintain ambassador and talent resources.Partnership & Program SupportManage inbound partnership requests and communications.Track deliverables and ensure fulfillment of partnership agreements.Support execution of co-branded activations and sponsorship programs.Reporting & Continuous ImprovementDevelop event recap reports and year-end summaries.Track performance metrics and identify optimization opportunities.Maintain documentation, playbooks, and experiential resources.Perform other duties as assigned.WORK ENVIRONMENTThe work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. The work environment is an office setting with varying degrees of temperature and noise levels. The vast amount of work is conducted in a climate-controlled office. Travel is required.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an Team Member to be successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the Team Member is regularly required to sit, use hands and fingers, handle, or feel and talk or hear. The Team Member is occasionally required to stand, walk, and reach with hands and arms. The Team Member must occasionally lift and/or more up to 10 pounds. Specific vision abilities required by this job include close vision.