Senior Program Specialist - Patient Marketing

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.A Day in the LifeThis role will be responsible for creating Deep Brain Stimulation patient education and awareness materials to be used online, in physician offices, and at patient events.This role is open to remote within the US.Careers that Change LivesThe Medtronic Brain Modulation business within the Neuromodulation operating unit is the global leader in Deep Brain Stimulation (DBS) therapy. The Brain Modulation business is going through an exciting time of rapid innovation and revenue growth. We are hiring a seasoned senior patient marketing specialist to drive high-impact patient marketing awareness and education programs and support global commercial launches. You will be joining a team of high-performing marketers to accelerate our growth and bring our innovations to more patients who could benefit from DBS therapy. Our vision requires bold leaders. If you are seeking a career that is challenging, energizing, and rewarding, we hope you will consider joining us!The Senior Program Specialist - Patient Marketing is responsible for creating and implementing marketing strategies and programs aimed at improving patient engagement, education, and experience. This role involves working closely with healthcare professionals, patients, and internal teams to develop targeted marketing campaigns and initiatives that support the organization's goals and enhance patient outcomes.Responsibilities may include the following and other duties may be assigned.

Develop Marketing Strategies: Create comprehensive marketing plans and strategies to increase patient awareness and engagement.

Campaign Management: Design, execute, and monitor patient-centric marketing campaigns across various channels, including digital, print, and social media.

Collaborate with internal teams to ensure alignment with overall brand messaging and objectives.

Content Creation: Develop educational and promotional materials, including brochures, videos, social media content, webinar content and website updates.

Ensure content is clear, accurate, and aligns with regulatory requirements.

Patient Engagement: Implement programs and initiatives that enhance patient engagement and satisfaction.

Gather and analyze patient feedback to refine marketing strategies and improve patient experience.

Analytics and Reporting: collaborate with media partner to monitor and analyze the effectiveness of marketing campaigns and patient engagement efforts.

Collaboration: Work closely with healthcare providers, patient advocates, and internal teams to ensure cohesive marketing efforts. Also develops and maintains relationships with internal business unit, marketing and sales staff to develop and execute the program marketing plan.

Coordinate with external agencies or vendors as needed for specialized marketing activities.

Manage patient marketing budget on a monthly basis

Must Have: Minimum Requirements

Bachelor's Degree

Minimum of 4 years of relevant experience, or advanced degree with a minimum of 2 years relevant experience.

Nice to Have

MBA or Advanced degree

Experience in medical device or healthcare marketing

Medtronic and/or Neuroscience or Neurosurgery experience

Demonstrated experience with patient marketing and patient marketing campaigns

Commercial launch experience

Physical Job RequirementsThe above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.Benefits & CompensationMedtronic offers a competitive Salary and flexible Benefits PackageA commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.Salary ranges for U.S (excl. PR) locations (USD):$90,400.00 - $135,600.00This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).Medtronic benefits and compensation plans (https://www3.benefitsolver.com/benefits/BenefitSolverView?pagename=signon&conum=30601&coaffid=medtronic)About MedtronicWe lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.Learn more about our business, mission, and our commitment to diversity here (http://www.medtronic.com) .It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.At Medtronic, most positions are posted on our career site for 3-7 days.Welcome to our new Careers Site!If you applied before July 22nd, please check your email for a notification from us providing you with instructions and a link to set up your new account and retain access to your current activity. If you do not see an email from us, please feel free to proceed with creating a new account.We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.We change lives . Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.We build extraordinary solutions as one team . With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.This life-changing career is yours to engineer . By bringing your ambitious ideas, unique perspective and contributions, you will…

Build a better future, amplifying your impact on the causes that matter to you and the world

Grow a career reflective of your passion and abilities

Connect to a dynamic and inclusive culture that welcomes the challenge of life-long learning

These commitments set our team apart from the rest:Experiences that put people first . Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.Life-transforming technologies . No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.Better outcomes for our world . Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.Insight-driven care . Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in careIt is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here (https://www.e-verify.gov/employees) .For updates on job applications, please go to the candidate login page and sign in to check your application status.If you need assistance completing your application please email AskHR@medtronic.comTo request removal of your personal information from our systems please email RS.HRCompliance@medtronic.com