Sr. Market Development Manager - Patient Marketing

19 Mar 2024
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Careers that Change LivesAffecting 1 in 6 Americans, incontinence has a higher prevalence than vision problems or diabetes. Similarly, fecal incontinence impacts 1 in 12 adults in the U.S, more than Alzheimer’s or Asthma. Each day, millions of people worry if they’ll get through class, work or a trip to the store without an accident. In the Pelvic Health Operating Unit, our goal is to expand access to our therapies so we can help millions of people get their lives back.We are hiring a passionate and strategic marketer to shape the patient journey from their first interaction with their healthcare provider, ensuring a high-value and consistent patient experience that advances therapy awareness and understanding. The Sr. Market Development Manager is responsible for increasing market penetration and achieving department growth goals. This role works closely with direct-to-consumer marketing, HCP marketing, field marketing, sales leaders, medical education, legal, compliance, marketing communications, and market development leaders in other business units.This position can be remote within the United States. This is not a people manager role.A Day in the LifeResponsibilities may include the following and other duties may be assigned.

Optimize the patient journey from initial HCP interaction, through implant and post-implant care

Lead cross-functional teams to develop processes for patient navigation and management

Manage day-to-day operations of patient replacement programs

Manage patient education asset content, distribution, inventory, and budget

Develop effective patient educational campaigns and sales materials

Work closely with sales and medical education to implement patient marketing plans

Establish and maintain active and collaborative relationships with customers and sales personnel

Support upstream product development by gathering patient insights and feedback on current products

Participate in budget development (AOP) process. Manage assigned, approved budget and report variances

Support direct-to-consumer marketing with patient insights to help overcome barriers to seeking therapy

Must Have: Minimum Requirements

Bachelors degree required

Minimum of 7 years of relevant experience in sales and/or marketing, or advanced degree with a minimum of 5 years relevant experience

Nice to Have

MBA

Experience in medical device marketing

Excellent project management skills

Strong analytical skills

Strong ability to align customer needs with solution offerings, proficiency in segmentation & targeting and definition of stakeholder specific value propositions

Understanding of medical device regulatory and compliance guidelines

Solid experience in a large corporate environment with a complex matrix culture

Experience launching direct to consumer campaigns, or digital campaigns

Experience with agile marketing methodologies

Track record of building impactful marketing initiatives

Experience leading cross-functional teams

About MedtronicTogether, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.BenefitsA commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Learn more about our benefits here (https://www3.benefitsolver.com/benefits/BenefitSolverView?pagename=signon&conum=30601&coaffid=medtronic) .MIP Eligible: This position is eligible for a short-term incentive plan. Learn more about Medtronic Incentive Plan (MIP) here .The provided base salary range is used nationally (except in certain CA locations). The rate offered is compliant with federal/local regulations and may vary by experience, certification/education, market conditions, location, etc.Physical Job RequirementsThe physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. (ADA-United States of America)Min Salary124400Max Salary186600It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.

Full-time
  • ID: #51284736
  • State: Minnesota Fridley 00000 Fridley USA
  • City: Fridley
  • Salary: USD TBD TBD
  • Showed: 2024-03-19
  • Deadline: 2024-05-19
  • Category: Et cetera
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