Marketing, Recruitment and Enrollment Manager

Communication ManagementDevelop and manage a comprehensive communication plan to keep stakeholders informed and engaged.Oversee the creation and distribution of internal and external communication materials, including newsletters, press releases and website content.Serve as the organization's spokesperson, crafting and delivering key messages for various audiences.Team Leadership & CollaborationProvide leadership and direction to the marketing and communication team.Collaborate with other departments (e.g., People, Schools, and) to ensure integrated marketing and communication efforts.Manage budgets for marketing and communication activities.Marketing, Strategy & DevelopmentDevelop and execute strategic marketing plans to achieve organizational goals for fundraising, enrollment, or other advancement initiatives.Conduct market research and competitor analysis to identify target audiences and develop effective marketing messages.Oversees the creation and management of high-quality marketing materials across various channels (print, digital, social media, etc.)Implement data-driven marketing campaigns to track performance and optimize strategies for, maximum impact.Recruitment & OutreachIn collaboration with the DOO, develop and implement comprehensive recruitment strategies to attract a diverse and qualified student body across all grade levels (Pk-12).Manage and analyze enrollment data to identify areas for improvement and optimize yield (conversation of accepted students to enrolled students).Lead family outreach initiatives, including advertising school events, increasing communication with families, and gathering feedback.Build relationships with feeder schools and community organizations to expand the schools reach.Ensure all family-facing materials are readily available and accessible to the team and families.Host school tours for prospective students and families, showcasing the school's environment and programs.Enrollment ManagementIn collaboration with the school Operations team, manage the entire student enrollment process from application to completion including yearly re-verification for all grade levels, ensuring compliance with all policies and procedures.Manage the registration process for new students, including document collection, ensuring a smooth transition into the school.Manage waitlists for grade levels with high application volume and implement a system for notifying families when openings become available.Plan and execute informational and registration sessions and welcome events for new students and families to foster a sense of belonging.Family & Community EngagementLead initiatives to cultivate strong family & community relationships, fostering a sense of belonging and driving student retention.Partner with the School Operations team in planning, set up, communication and follow-up for all family/ community events to strengthen family-school connections.Partner with school leaders to create & manage volunteer opportunities that leverage family & community strengths to enrich the school experience.Collaborate with teams to define volunteer needs, engagement pathways and gather family feedback to improve retention strategies.