Client Marketing Manager - Games

Based within the Media & Entertainment market at Informa Tech, the Client Marketing Manager will be responsible for delivering prospect and client marketing programs across our world-class portfolio of events, media sites, research solutions, and marketing services. Creating, defining, and developing impressive campaigns with the ultimate objective of attracting the biggest names in tech to engage, this is an exciting opportunity to join a growing team of marketers. You’ll need to love coming up with creative ideas to engage prospective customers and using data to create successful, insight-led digital demand generation and event campaigns. You’ll also need to be comfortable partnering with sales and cross-org teams to ensure the most effective results and to work with team members to produce professional, customer-centric collateral that helps drive new business. In this role you will: Identify target client prospects for products across our portfolio of events, media sites, research solutions, and marketing servicesDevelop, in consultation with stakeholders, integrated client marketing campaign strategies and activity plans that use channels effectively for target personas, and that will achieve commercial objectivesManage the implementation, tracking and measurement of integrated marketing campaigns, on time and within agreed budgetDrive prospects to our websites and through the buying cycle from awareness to intent, generating MQLs for our Sales teamsReport on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapesCreate sales tools and presentations that support the acquisition objectivesFoster a test-and-learn mindset, constantly analyzing and optimizing campaigns