Director, B2B Marketing

The Director of B2B Marketing will be responsible for the strategic creation and execution of marketing efforts (across email, digital, and print) to acquire new corporate clients, grow existing user base, and launch new services/products. This role will work directly with the leaders of the Product, Sales, and Account Management departments to identify new and creative approaches to convert both corporations and their employee base.To be successful, you will have deep expertise in reaching a business audience, knowledge of what levers to use across the entire sales funnel, and can influence business leaders to support our efforts, which focus on employee base adoption.Responsible for leading B2B marketing team to increase engagement and revenue from existing and new clientsSupport the sales and client service teams in meeting their respective goals and in executing the campaignsProvide continued development and direction of the B2B/B2B2C brand, tone and image. Oversee creative (copy/visual) development to ensure adherence. Maintain a mindset as the voice of the clientAnalyze performance metrics and use actionable insights to prioritize and optimize marketing channels and effortsIdeate (and manage) the rollout of new product lines; marketing messaging and materials via Salesforce/Marketo, site placements and talking pointsSupport the UI/ UX and develop content for B2B client acquisition experiences and existing client tools and experienceLead strategy and attendance of live and/or virtual events including project planning, content, participants and talent, registration process, event hosting technology, and follow-up communication.Maintain efficient and effective processes to execute custom marketing for marquee clients.Manage direct reports in the execution of all efforts, including providing direction, communication strategy, best-practices, implementing processes and QA, prioritization and deadlines, etc.Develop marketing briefs and project plans to provide vision and direction for campaigns and initiativesLead associate communications strategy and maintain tools to support sales and account management teams in awareness of B2B campaigns, version-controlled collateral, processes, FAQs, etc.