Head of Digital Experience

Interim Role due to internal secondment until December 2025 Lead the customer-facing digital enhancement journeyGreat company culture offering a hybrid work environmentEstablished in 1988, Rest is one of Australia’s largest profit-to-member superannuation funds.We support nearly two million members, with around $86 billion of funds under management and are recognised as a responsible investment leader. We believe when members understand and engage with their super, they’re more likely to get a better retirement outcome.Everything we do at Rest is underpinned by our values and behaviours, we want to Be Daring, Keep it Simple, Take Action and Have Grit. To put it simply we want our people to thrive and love the work they do.The role of the Head of Digital Experience is a strategic leadership position that focuses on optimizing Rest’s customer-facing digital journeys. By defining and implement standards for digital excellence, partnering with Innovation & Transformation and business stakeholders to design seamless customer experiences.Achieve increased member and employer satisfaction through improved "ease of use" scores, active engagement, and advocacy. Drive digital channel adoption in line with Rest’s strategy for scalable member engagement.Lead the team overseeing the digital services backlog to ensure that compliance requests are completed in a timely manner and discretionary requests align with overall business strategyWork across the Digital team and broader organisation to provide coaching, leadership, and support on digital experience and design, and facilitate alignment and efficiency between the teams.Act as a subject-matter consulting support to broader Digital teams include Digital Advice and the digital and social teams within marketing functions.Demonstrate a keen understanding of the wider digital ecosystem and the role of digital Experience across owned channels and the broader digital ecosystem.Expert knowledge of tools and analytics platforms – This will be key to the design and implementation of the analytics strategy for owned channels, to ensure actionable insights can be derived from the tracking of end to end user journeysLead the tracking and monitoring of performance against KPIs in owned digital channels to identify opportunities for improvement, working with the relevant Product Owners and the Brand & Content team to implement. Oversee an ongoing program of optimization and personalization to improve user experience and  achievement of KPIsHelp to grow awareness and understanding of best-practice digital delivery across Rest, inspiring teams to deliver outstanding and easy digital experiences and content.Manage the Digital team budget ensuring efficiency of spendBe a brand advocate and possess a good working knowledge of brand strategy to support the implementation of brand guidelines and visual identityManage the delivery of digital solutions and experience by partners and agencies.Liaise closely with I&T on overall digital roadmap and plans.