Manager

29 Mar 2024

Vacancy expired!

    Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy

    Work across multiple teams on client specific projects

    Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences

    Build frameworks that capture campaign performance, inform optimizations and impact future plans

    Lead KPI and key metrics reporting for in-campaign performance; determine behavior / brand impact, and ROI

    Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals

    Evaluate new and current data partners and new approaches for highest quality results

    Work in partnership with client research, insights and analytics team; have deep knowledge of client’s business goals and challenges

    Proactively educate internal and external clients on research, tools, technology, and approaches

    Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business results

    Merge quantitative and qualitative insights into cohesive story to drive marketing strategy

    Communicate opportunities, learnings, and recommendations 

    Proactively educate internal and external clients on research, tools, technology, and approaches; communicate complex concepts to non-technical audiences

    Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results

    Help answer client questions, create client-ready presentations and present at client meetings

    Develop research approaches to address complex research and measurement challenges

    Apply data to solve business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation

 

  • ID: #49584432
  • State: New Hampshire Newyork 00000 Newyork USA
  • City: Newyork
  • Salary: USD TBD TBD
  • Job type: Full-time
  • Showed: 2023-03-29
  • Deadline: 2023-05-28
  • Category: Et cetera