Marketing Manager - Fashion

The Marketing Manager - Fashion professional is a highly motivated, self-starting, organized, and creative individual with a passion for modern marketing, copywriting & communications, digital media, and design. The ideal candidate is a storyteller at heart, and will use creativity, an analytical mindset, and an entrepreneurial spirit to ideate, develop, and execute mid and bottom funnel, omni-channel marketing campaigns that effectively drive conversion, and ultimately ensure both short and long-term successful business outcomes. They will be able to balance business priorities with marketing excellence. A keen interest in modern marketing tactics, trends, best practices, strategies, analytics, and media trends is ideal. They will be excited by the prospect of helping to establish new strategies, tactics, and to deliver plans and campaigns that help grow our known audience / customer engagement and conversion, and ultimately deliver results. The ideal candidate must possess a discerning creative eye and a deep understanding of marketing best practices and have experience developing and planning omni-channel marketing campaigns, creating strong, engaging, and creative marketing copy, and delivering results. This colleague should thrive in highly collaborative team environments and be able to work successfully with multiple cross-functional teams across the wider marketing organization. This is a hybrid role, so applicants must be located in the New York City area or in Los Angeles. New York City area is preferred.Marketing Planning & Execution Work with the Senior Director, Marketing, and cross-functional Event Brand leads to proactively ideate new campaign tactics and approaches that engage our target audience(s), drive conversion, and deliver positive ROI based on set goals and KPIs Own the development and end-to-end execution of seasonal Event Brand omni-channel marketing plans, aligned to brand / market-segment business goals and objectives. Prepare and present written plans, schedules, timelinesExecute and manage delivery of integrated / omni-channel marketing, communications, and nurture campaigns, and lead generation campaigns across channels, including digital advertising, paid media and media partnerships, email, social media, and other tactics Align wider marketing teams around Event Brand event campaign timelines, plans, and goals; collaborate actively with key cross functional teams to support delivery of tactical plans Plan and develop key messaging in collaboration with cross-functional marketing leads for key marketing channels; work with Brand Manager to ensure consistent tone and voice across all marketing materials and channels Track fashion / marketing trends to have an in-depth awareness and knowledge of the latest content trends, site experiences, and storytelling to create new ideas and ways to bring our marketing narratives to lifeAdapt key marketing messaging and communication of value proposition(s) and own the development of supporting copy, calls to action, and customer journey for Event Brand marketing campaigns, based on target customer segments, campaign goals, and desired results Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and channels Oversee website updates and proactive revision/creation of marketing materials, as needed, from concept to delivery and distribution; project manage internal team resources and external vendors (if needed) to deliver material within the calendar deadlines and marketing timeline Work to ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more; Cross-collaborate with peers in wider marketing organization to achieve consistent brand messaging where appropriateCollaborate with brand teams to develop advertising plans and schedules, appropriate messaging and copy, and creative based on marketing campaign goals; support delivery of media plans Interpret and analyze marketing / advertising campaign results and data; develop recommended strategies, timelines, and tactics to further optimize marketing spend and campaign ROI Support sales enablement efforts with project management, material packaging, training (if needed), and internal rollouts of campaigns, etc Provide support to wider marketing team on various initiatives and projects as needed Reporting & Budget Management Regularly report to marketing leadership and other key stakeholders as needed on marketing campaign and initiative results, effectiveness, and ROI In cycle, utilize business analytics to help create weekly pacing reports for show registration progress, including reporting on segments and interests of registered buyer pool Manage the marketing budget for assigned projects/brands — planning, monitoring, reporting Process and code invoices, reconciliation, and tracking Collaboration & Management Manage Marketing Coordinator to ensure on-time and on-budget execution of tactical marketing plans, deliverables, and responsibilities Create strong relationships and build trust with cross-functional teams and event brand marketing leads Work with cross-functional marketing, content, brand teams as needed to promote and disseminate event-brand campaigns, and/or execute specific photo & video related initiatives Liaise with Experiential, PR, and other team leads as needed to organize, execute, and contribute to Event Brand (COTERIE New York) initiatives as needed Coach and develop other junior team members Interface with external clients — including brands, buyers, influencers, etc — at events to gather feedback for marketing, sales, and PR use Light travel throughout the year (10%) is required mainly to provide support during live fashion trade events