National Publicist - 12 months contract

National Publicity/Promotions:Participate in marketing team brainstorms to contribute ideas on all campaigns and titles.Set the strategic direction (in line with the national brief) for all publicity & promotional activity in the National and NSW/ACT market in consultation with Manager and Head of Publicity.Develop story ideas and initiatives to pitch interviews, features, editorial to national media.Execute the campaign strategy.Develop strong relations with local media and promotions contactsDeliver local (Sydney), regional (NSW/ACT) and national publicity activityExecute strategic media promotional activations as required per film working closely with Marketing to leverage advertising spendsManage and maintain publicity & promotions budget for allocated film projects.Liaise with International Office for overseas junket, film festival & set visit nominations. Coordinate stringers and/or local media talent access where possible.Manage the dissemination of publicity materials to media outlets.Update Manager, Head of Publicity and Marketing Director on a regular basis, on all elements of publicity including reviews and activity from other markets.Work closely with interstate managers & NZ publicist on execution of National strategy to ensure coverage and grass roots success.Brief and implement campaigns with key suppliers, e.g. influencer agencies, event companies.Source premium merchandise from HO on relevant films, coordinate any licensee sourcing with Department Coordinator.Raise Purchase Orders, Contra Tax Invoices as required.Manage guest lists for screenings/events and all event related creative assets alongside Department Coordinator and Creative Production team. National Publicity Tours & Special Projects:Project manage local talent tours, events, screenings, press conferences, experiential activations and presentations on assigned films as required in consultation with Manager and HOD.Work closely with Manager on major screening/experiential activity across allocated films.Manage additional projects as assigned to support team i.e. talent handling, press & event management, Premieres, experiential or influencer activations etc across both Warner Bros & Universal slate of filmsDigital Publicity:Drive influencer relations and publicity specific activations on own projectsDrive digital agency engagement as required drafting digital publicity briefsWork closely with the Media Lead to maximise digital publicity & promotional activations.Drive promotional creative execution and publicity content distribution strategy.Manage trailer & content breaks in association with Media Lead with launch strategy approved by Marketing DirectorBrand Partnerships & Exhibition:Prize sourcing for media promotions & contra opportunities on non-partnerships focussed films or as required.Work with Partnerships to ensure all opportunities are established to support cinema relations ensuring Universal product is always well represented. This includes working with CP Exec, Sales and branch managers to ensure Local Area marketing campaigns are activated as appropriate with regional exhibition and media.Manage any Costume Character tours covering media, 3rd Party & Exhibition (working with the Partnerships Executive).Work with Partnerships Manager & Executive to maximise 3rd Party partnerships when appropriate within the media pub/promo campaign.