Regional Head of Customer Activation and Marketing

As a Regional Head of Customer Activation and Marketing, you are a key driver of strategy execution, ensuring regional relevance and impact in alignment with global plans. You deliver added customer value, a strong brand, and increased sales by leading the Customer Activation team in accordance with H&M values, standards, and policies. You are responsible for implementing global strategies and frameworks, ensuring alignment with global direction and KPIs, while adapting them to regional conditions to grow the loyal customer base and brand. You champion a cross-functional, customer-centric, and omni-channel way of working, and act as a strategic executor of global plans tailored to local market needs.  This hybrid role reports into our Regional Manager and is based out of the New York City Support Office with the following direct reports: Regional Customer Planning & Strategy Manager, Regional Customer Insights & Analytics Manager, Regional Customer Activation & Marketing Controller, Regional Content Operations Manager, Brand & Key Cities Marketing & Activation Manager, Regional Head of PR & Communications, Regional Customer Service Manager. A Day in the Life Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities  Lead senior Group Managers to deliver a world-class omni customer experience and strong business results. Drive global strategies, frameworks, and plans (Brand, BU, Media, CRM & Loyalty, Sustainability) and adapt them for regional execution. Own and steer the regional customer activation plan, integrating insights, brand, loyalty, and media to meet KPI goals. Manage paid media channels and collaborate with media agencies to optimize media mix and spend. Align marketing activities with the global marketing calendar and budget recommendations, localizing for regional relevance. Work with commercial functions to execute campaigns based on the commercial plan. Ensure budget adherence and effective investment in media spend, content production, and other costs. Measure and report on media-driven revenue vs. targets, campaign ROI, brand perception (awareness, consideration, preference), and customer acquisition (reach, traffic). Collaborate with regional functions to constantly adapt and challenge plan based on changing customer behaviors and patterns, working closely with both E-com and store  Clearly communicate vision and regional plan to sales markets teams so they can make further locally relevant adaptions   Set and follow-up on regional and sales markets KPIs and goals with management team, infusing the CA team’s insights and knowledge into the goals and budget process  Secure effective investments in media spend, content production & other costs and drive a customer and business data driven approach to assigning investments to different initiatives   Provide key results and analysis and collaborate with stakeholders in Global, Regional and Sales Markets to drive and follow up on results for the region  Together with the Regional Management Team drive the omni customer centric way of working and customer experience improvements cross the region  Lead your Group Managers in initiatives to improve processes, tools, and team's efficiency as well as cross-functional collaboration