Senior Manager, Creative Strategy

MKTG Sports + Entertainment is looking for a Senior Manager, Insights and Strategy to join our fast-growing Creative Strategy team. This is a vital role that will serve as a hybrid between data analytics and data storytelling.This role will help lead MKTG’s efforts to drive greater insight for our biggest clients across industries (automotive, banking, F&B, etc.) into the fans they engage through sponsorships (NBA, NFL, Olympics, NWSL, Music, Racing, etc.)We are looking for someone who is a natural researcher, knowledgeable about culture, and gets excited by leveraging data to create a compelling story. You must be comfortable balancing the research behind the scenes, be a credible C-level presenter in new business pursuits, and have great instincts for design & data visualization. We are a small & rapidly developing Creative Strategy team of people passionate about giving our clients informed & innovative solutions. Agency experience is preferred.Key ResponsibilitiesWork with Creative Strategy Director to transform insights into purposeful storytelling, ideate creative ways to engage target audiences, and develop actionable activation strategies for clients across multiple marketing channels (i.e activation, social, media, etc.)Leverage data resources & desktop research to regularly contribute provocative and unexpected insights that can only be found through an integrated data perspective, and present to internal teamsUnderstand the key trends that drive audience behavior and affect the way that brands communicate – always living at the intersection of brands, culture, and creativityCollaborate with our data and analytics team to translate business questions into research and analytical plans, utilizing the most appropriate methodology to yield the most relevant and actionable insightsDevelop thought leadership grounded in insights & research to share with internal teams, clients, and be published to external marketing channels