Senior Manager, Game Marketing

The Senior Manager, Game Marketing will report to the Marketing Director of the Media & Entertainment market at Informa Tech and manage the Game marketing team to develop event positioning and messaging, lead attendee and exhibitor marketing programs, and execute successful marketing plans based upon a clear understanding of the needs of target audience segments for the Game Developers Conference®, Game Developer.com, Omdia Games Intelligence Research and Advisory Services, and related brands serving the global video game industry.Partner with the Marketing Director, content team, sales team, editorial teams, product teams, research teams, central marketing teams, and cross-teams across Informa Tech to develop strategy, positioning and key messages for events and digital properties.Manage Game marketing team and external public relations agencyIncrease attendee and digital revenue by building and executing strategic audience development initiativesExpand audience development opportunities by creating programs with media partners, industry leaders, associations, speakers, and exhibitorsDevelop marketing automation strategy including personas, segmentation, landing pages, lead scoring, customer journeys, and nurture campaignsRegularly review marketing plans, response rates, attendee demographics, and industry best practices to ensure marketing efforts are effective, efficient, and successful, making recommendations and adjustments as appropriateManage community building and social media strategies that drive engagement, interaction, brand affinity, and improve the audience experienceManage content marketing strategy including websites, blogs, gated reports, video, email, and images, and ensure communications across channels accurately reflect positioning and key messagingExecute audience research programs and provide relevant data and analysis to be used in marketing, sales, and content developmentWork with sales and sales marketing team to develop digital and exhibitor marketing plans, lead generation strategies and compelling sales materials, clearly demonstrating the benefits of event sponsorshipPartner with Omdia M&E research marketing manager to develop and execute strategic marketing programs for the Omdia Games Intelligence ServicesAdditional Responsibilities:Work with digital marketing team to plan and execute PPC and social and campaignsLiaison with data, segmentation, email delivery, reporting, and event app teams to support marketing initiativesConsult and coordinate with operations team to ensure feasibility and execution of onsite event marketing deliverablesImplement initiatives to enhance attendee experience at events including attendee orientation, VIP programs, matchmaking, signage, maps, mobile app, and overall experience designStay abreast of the latest trends and developments in the game community, experiential marketing, and strategic marketing communicationsAdditional responsibilities as appropriate