Senior Product Marketing Manager, Unit 42

Your CareerThe Senior Product Marketing Manager, Unit 42, will lead the planning and execution of the product marketing strategy for our rapidly growing IR services business. This involves building bold, sharp positioning and driving GTM programs to grow the adoption rate of Unit 42 IR customers. You’ll partner with one of the industry’s leading incident response, threat research, and managed services teams to up-level our reputation and success as an elite cybersecurity services provider, as part of one of the most innovative and fastest growing business at Palo Alto Networks.Your ImpactPartner with our IR team to communicate clear and powerful messages that establish Unit 42 as the leading IR services providerBuild bold, sharp product marketing content, including blogs, reports, videos, and presentations, focused on Incident Response for Unit 42Track the IR market and competitive landscape in collaboration with product, marketing, and sales leadershipLaunching campaigns & programs - creating content for digital media, websites, and customer presentationsLeading the analyst engagements and presentations to drive awareness and get outside-in perspectiveEnabling sales teams to understand the value proposition and key differentiators - Creating and delivering presentations at internal sales events on how Unit 42 differentiates the portfolio across all managed Palo Alto Networks offeringsWork closely with other Unit 42 teams to contribute annual research reports that generate awareness and thought leadership and drive conversations about the threat landscapeSpearhead service launches – plan the launch of new releases and manage messaging, positioning, collateral development, and drive the product launch