Senior Sales Manager - New Launch Event

This role is based in our Dubai Office - One Central Tower.Role Overview 

The Senior Sales Manager will play a pivotal role in driving the success of a new launch event in Dubai in 2026. This role involves growing and expanding sales through selling live and hybrid events, plus media, to a broad range of customers in the region and internationally. The Senior Sales Manager will oversee customer relationships, determine customers’ needs—what they’re looking to achieve short-term and long-term—and ensure Informa Markets delivers and exceeds customer expectations.Areas of Responsibility & AccountabilityCustomer Account Management: Full account management, including negotiating contracts and agreements to maximize profit.Customer Relationship Management: Operate as the lead point of contact for all matters specific to assigned accounts, building and maintaining strong, long-lasting relationships.Retention & Business Development: Develop and execute retention and new business strategies to grow and expand within new and existing customers, including upselling and cross-selling.Revenue Targets: Achieve revenue targets by proactively responding to inbound inquiries and self-generated leads based on a deep understanding of the market and product.Product Positioning: Accurately position Informa Markets’ products, solutions, and services as solutions for market and business challenges that meet customer needs.Forecasting & Reporting: Provide accurate forecasting and performance metrics to key stakeholders, highlighting revenue risks and opportunities.Project Management: Manage projects within customer relationships, ensuring customer goals align with company objectives.Collaboration: Coordinate with colleagues working on the same account to ensure consistent service delivery.Additional ResponsibilitiesService multiple customers concurrently, meeting and exceeding deadlines.Maintain up-to-date customer information/records, including interactions, transactions, account plans, and records on the Informa CRM system.Build a social media presence through social selling.Stay informed about new and existing products, services, and solutions, sharing insights with internal colleagues.Proactively develop personal skills and knowledge, keeping abreast of the changing landscape and maintaining a personal development plan aligned with Informa Markets Sales Excellence Competencies.Monitor current market conditions and competitors' products, attending key Informa and industry-relevant competitor events.Contribute to cross-business projects as required.What You’ll ProduceSales/Revenue/Profit through day-to-day account management.Develop, implement, and measure the success of customer/client account plans and strategies.Sales forecasts and effective sales reporting.Customer retention and acquisition strategies, delivery, and evaluation.Improved productivity and quality outputs.Strategies to maximize Informa Markets’ potential to drive incremental sales/growth.Timely and robust renewal/rebook discussions.New business through personally sourced leads.Plans to grow and expand within current accounts.Act as the voice of the customer for product/event/solution development.